How do I receive leads from the AppExchange?

To receive leads from AppExchange, edit your AppExchange listing and click the Leads tab. Specify the actions you want to receive leads for and the Salesforce organization to send the leads to. This organization must have Web-To-Lead enabled and should be a standard Salesforce organization or the provider’s CRM for ISVs Organization, not a Developer Edition organization. ISV Partners can log a case in the Partner Community to get a CRM for ISVs Organization. In addition, providers can optionally specify a campaign ID for each action for which they want to receive leads. The leads created will be automatically associated with the correct campaign in the provider’s Salesforce organization.