How do I receive leads from the AppExchange?

To receive leads from the AppExchange, edit your AppExchange listing and click the Leads tab. Specify the actions you want to receive leads for and to which Salesforce organization to send the leads. This organization must have Web-to-Lead enabled and be a standard Salesforce organization, not a Developer Edition organization. We recommend using your partner business org so that you can manage leads and licenses from a single, convenient location.