Salesforce Style Guide for Documentation and User Interface Text

About This Guide
Styles A-Z
A
A, An
A Lot
Abbreviations
Above
Acronyms
Active Voice
Add-in
Admin, Administrator
Affect, Effect
All Right, Alright
Allow, Let
Alphabetizing
Alternately, Alternatively
AM, PM
Amount, Number
Among
Ampersand (&)
And/Or
Android
Android Market
Apostrophes
App
Apple
Apple App Store
Application
Articles
Assure, Ensure, Insure
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
User Interface Text Guidelines
Glossary
PDF

Admin, Administrator

Use Salesforce admin, but use Salesforce administrator for UI text and end-user docs related to logging in. If you’re using the phrase Salesforce admin more than a few times in a topic, OK to shorten to admin where needed.