Salesforce Style Guide for Documentation and User Interface Text

About This Guide
Styles A-Z
A
A, An
Abbreviations
Above
Add-in
Admin, Administrator
Affect, Effect
All Right, Alright
A Lot, Many
Allow, Let
Alphabetizing
Alternately, Alternatively
AM, PM
Among
Ampersand (&)
And/Or
Apostrophes
Application
Articles
Assure, Ensure, Insure
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Glossary
PDF

Admin, Administrator

Use Salesforce admin, but use Salesforce administrator for UI text and end-user documentation related to logging in. If you’re using the phrase Salesforce admin more than a few times in a topic, it’s OK to shorten to admin.