How Do Customers Find My Listing?

Customers can find your app, component, or consulting service in several ways. On the AppExchange, they can search using keywords or browse using categories. They can also find your listing via an external search provider, such as Google. Knowing how your listing is ranked in each of these scenarios helps you get the most visibility with potential customers.

• Most of the time, people look for apps, components, and consulting services by searching for a term (keyword) on the AppExchange home page. The AppExchange returns matching results and sorts them based on keyword relevance. Here are some tips on how this works.
  • If you include a keyword anywhere in your listing, your listing appears in the search results for that keyword.
  • Generally, a keyword’s relevance is increased by appearing earlier in the listing.
  • Generally, a keyword’s relevance is increased by appearing more than once in the listing. Note that listing a keyword multiple times in a row does not improve the listing's ranking.
  • When two or more keywords are searched, only listings with all keywords in the same order are returned. In addition, searches for multiple keywords also match camel-cased words (for example, a search for "Great App" matches "GreatApp").
  • Listings at the top of a search are the most relevant from both a keyword and popularity perspective.
• When people look for apps, components, or consulting services by browsing categories, the listings in a category are sorted based on popularity during the past 30 days. Popularity is based on the actions customers can take, such as installing an app or component, taking a test drive, watching a demo or other resources, and clicking the Learn More link. Activities that show greater commitment, such as installing an app or component, are weighted more heavily than activities showing less commitment, such as clicking screenshots. The number of reviews and the average rating on a listing do not contribute to the popularity of the listing.
• People can also sort results by rating, release date, name, or provider name. Search results ranked by rating are sorted first by the number of stars and then by the number of reviews. For example, a listing with 1 review and five stars is ranked above a listing with 20 four-star reviews.
• Because the AppExchange is a public website, search engines index your listing pages and return them in their search results. To improve your ranking with external search providers, make sure that you cross reference your listing URL on your website, blog, Facebook, and Twitter pages.