ISVforce Guide

ISVforce Guide: Build and Distribute AppExchange Solutions
Get Ready to Distribute on AppExchange
Use Managed Packages to Develop Your AppExchange Solution
Design Your AppExchange Solution
Manage Orgs with Environment Hub
Pass the AppExchange Security Review
Publish Your Solution on AppExchange
What Is AppExchange?
Publish on AppExchange
How Does AppExchange Search Work?
Email Notifications
Collect AppExchange Leads
Update the Solution in Your AppExchange Listing
AppExchange FAQ
Can I add more industries?
Do I need an APO to publish my app or component on AppExchange?
Can I change my company name?
Can I create my solution on a Salesforce sandbox and upload it to AppExchange?
Can I edit a review?
Can I keep the same listing but change the package it provides?
Can I Update My Managed Package with a New Version or Patch?
How Do Customers Find My Listing?
How do I get an API token for my app?
How do I increase my listing’s popularity?
How do I see listings that Salesforce removed?
How Do I Upgrade My Customers to a New Version?
What’s the difference between a free trial and a test drive?
Where can I share my ideas?
Where can I write a review?
Can I have multiple listings for one solution?
Sell on AppExchange with Checkout
Monitor Performance with Analytics for AppExchange Partners
Report Orders to Salesforce with the Channel Order App
Provide Free Trials of Your AppExchange Solution
OEM User License Guide
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How Do Customers Find My Listing?

Customers find your solution or consulting service in several ways. On AppExchange, they search using keywords or browse using categories. They also find your listing via external search providers such as Google. Knowing how your listing is ranked in each of these scenarios helps you get the most visibility with potential customers.

Keywords

Most of the time, customers look for solutions and consulting services by searching for a term, also known as a keyword, on AppExchange. AppExchange returns matching results and sorts them based on keyword relevance. Here are some tips on how this works.

  • If you include a keyword anywhere in your listing, your listing appears in the search results for that keyword.
  • Generally, if a keyword appears earlier in the listing, its relevance is increased.
  • Generally, if a keyword appears more than one time in the listing, its relevance is increased. Listing a keyword several times doesn’t improve the listing's ranking.
  • When two or more keywords are searched, only listings with all keywords in the same order are returned. In addition, searches for multiple keywords also match camel-cased words. For example, a search for Great App matches GreatApp.

Popularity

When customers look for solutions or consulting services by browsing categories, the listings in a category are sorted based on popularity during the past 30 days. Popularity is based on actions customers take, such as watching a demo video and clicking the Learn More link. Activities that show greater commitment, such as installing a solution, are weighted more heavily than activities showing less commitment, such as clicking screenshots. The number of reviews and the average rating on a listing don’t contribute to popularity.

Sorting

Customers also sort results by rating, Salesforce edition, price, and other attributes. Search results ranked by rating are sorted first by the number of stars and then by the number of reviews. For example, a listing with one review and five stars is ranked above a listing with 20 four-star reviews.

Search Engines

Because AppExchange is a public website, search engines index your listing pages and return them in their search results. To improve your ranking with external search providers, make sure that you cross-reference your listing URL on your website, blog, Facebook, and Twitter pages.