ISVforce Guide
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How do I increase my listing’s popularity?
Popularity is based on customer activity. The AppExchange measures everything users do on your listing: install, learn more, test drive, demo, view screenshots, white papers, or data sheets, and more. The AppExchange weighs the activity according to its level of importance as indications of interest and filters out attempts to abuse the system.
The AppExchange recalculates popularity daily and then summarizes and evaluates results over 30 days. When you browse by category, you see listings sorted by their relative popularity over the past 30 days.
How customers have reviewed or rated the listing does not affect popularity. AppExchange visitors can sort by rating if they’re interested.
- Include a test drive. People like being able to try out an app or component. The number of test drives influences popularity. You also get the added benefit of being able to collect leads.
- Add images. One of the first things that visitors do is click the View Screenshots button. Many people don’t even look at a listing that doesn’t have screenshots.
- Add resources that demonstrate how your app or component affects the customer’s bottom line. For example, if you have research showing that a component helps support representatives resolve cases faster, include that information in a data sheet.
- Be up front with your pricing. If you don’t include pricing on your listing, people become disinterested quickly.