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Should I collect payment details from AppExchange Checkout customers before or after installation?

Both approaches have advantages. We recommend thinking about your target customers and existing business processes, and then deciding.

Here's a table that you can use to guide your decision.

Collect payment details: Best if your customers value: Best if your company:
Before installation A seamless purchase experience at the end of a trial. Prefers to manage trials in Stripe.
After installation The ability to quickly try out your solution. Prefers to manage trials using the License Management App (LMA).