Customer Data Platform Developer Guide
jIndividual DMO
The Individual DMO is a Customer Data Platform data model object for contacts,
customers, or other people interested in your company's products or services.
Object API Name
ssot__Individual__dlm
Category
Profile
Primary Subject Area
Party
Primary Key
Individual ID (ssot__Id__c)
Relationships
| Object | Field | Cardinality | Related Object | Related Field |
|---|---|---|---|---|
| Account | Account ID | Many To One (N:1) | Individual | Individual ID |
| Account Contact | Individual | Many To One (N:1) | Individual | Individual ID |
| Consent | Contact ID | One To One (1:1) | Individual | Individual ID |
| Contact Point Address | Party | Many To One (N:1) | Individual | Individual ID |
| Contact Point App | Party | Many To One (N:1) | Individual | Individual ID |
| Contact Point Email | Party | Many To One (N:1) | Individual | Individual ID |
| Contact Point Phone | Party | Many To One (N:1) | Individual | Individual ID |
| Device Application Engagement | Individual | Many To One (N:1) | Individual | Individual ID |
| Einstein Email Engagement Scores | Subscriber Key | Many To One (N:1) | Individual | Individual ID |
| Einstein Push Engagement Scores | Subscriber Key | Many To One (N:1) | Individual | Individual ID |
| Email Engagement | Individual | Many To One (N:1) | Individual | Individual ID |
| Individual | Individual ID | One To One (1:1) | Individual Identity Link | Individual ID |
| Individual | Account Manager | One To One (1:1) | Individual | Individual ID |
| Loyalty Program | Household ID | Many To One (N:1) | Individual | Individual ID |
| Loyalty Program Member | Party | Many To One (N:1) | Individual | Individual ID |
| Marketing Engagement | Contact ID | Many To One (N:1) | Individual | Individual ID |
| Party Identification | Party | Many To One (N:1) | Individual | Individual ID |
| Product Browse Engagement | Individual | Many To One (N:1) | Individual | Individual ID |
| Product Order Engagement | Individual | Many To One (N:1) | Individual | Individual ID |
| Website Engagement | Individual | Many To One (N:1) | Individual | Individual ID |
All Fields
| Field Name | Field API Name | Description | Data Type |
|---|---|---|---|
| Birth Date | ssot__BirthDate__c | A person’s birth date including year, month, and date. | datetime |
| Birth Place | ssot__BirthPlace__c | The location the person was born. | text |
| Children Count | ssot__ChildrenCount__c | The number of children the person has. | number |
| Created Date | ssot__CreatedDate__c | The date when the record was created. | datetime |
| Current Employer Name | ssot__CurrentEmployerName__c | The name of the person’s current employer. | text |
| Data Source | ssot__DataSourceId__c | The reference ID for the logical name for a system that is the source of records identified by external record ID. | text |
| Data Source Object | ssot__DataSourceObjectId__c | The reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | text |
| Death Date | ssot__DeathDate__c | The date the person died. | datetime |
| Death Place | ssot__DeathPlace__c | The location of the person’s death. | text |
| Dependent Count | ssot__DependentCount__c | The number of dependents a person claims. | number |
| Employed Since Date | ssot__EmployedSinceDate__c | The date the person was hired by their current employer. | datetime |
| External Record ID | ssot__ExternalRecordId__c | The reference ID for an external data source system. | text |
| External Source ID | ssot__ExternalSourceId__c | The reference ID for the system in which the external record ID was assigned. | text |
| First Name | ssot__FirstName__c | A person’s first name. | text |
| Gender | ssot__GenderId__c | The reference ID for the person’s gender. | text |
| Global Party | ssot__GlobalPartyId__c | text | |
| Highest Education Level | ssot__HighestEducationLevelId__c | The reference ID to the person’s highest completed education level, for example high school or PhD. | text |
| Individual ID | ssot__Id__c | A unique ID used as the primary key for the individual DMO. | text |
| Influencer Rating | ssot__InfluencerRating__c | The rating given to a person based on their influence, typically in social media. | text |
| Internal Organization | ssot__InternalOrganizationId__c | The reference ID to the business unit or other internal organization that owns the business account. | text |
| Is Anonymous | ssot__IsAnonymous__c | An indicator that the person wishes to remain anonymous. | text |
| Is Home Owner | ssot__IsHomeOwner__c | An indicator that the person owns a home. | text |
| Last Modified Date | ssot__LastModifiedDate__c | The date when a user last modified the record. | datetime |
| Last Name | ssot__LastName__c | The person’s last name. | text |
| Mailing Name | ssot__MailingName__c | The person’s full name used for mailing purposes, for example Dr. Jane Doe. | text |
| Marital Status | ssot__MaritalStatusId__c | A reference ID for a person’s marital status. | text |
| Middle Name | ssot__MiddleName__c | A person’s middle name. | text |
| Military Service | ssot__MilitaryServiceId__c | A reference ID showing if the person served in the military. | text |
| Military Status | ssot__MilitaryStatusId__c | A reference ID for a person’s military status, for example retired or active duty. | text |
| Mothers Maiden Name | ssot__MothersMaidenName__c | The unmarried last name of a person’s mother. | text |
| Name Suffix | ssot__NameSuffix__c | The suffix of a person’s name, for example, Jr. | text |
| Occupation | ssot__Occupation__c | A description of the person’s job. | text |
| Occupation Type | ssot__OccupationTypeId__c | A reference ID for the type of job a person has for example professional or student. | text |
| Official Name | ssot__OfficialName__c | A person’s legal name used in communications. | text |
| Ordering Name | ssot__OrderingName__c | The name used when sorting people in a list, often alphabetical for example, Doe J. | text |
| Party Type | ssot__PartyTypeId__c | A reference ID for the type of party, for example, individual or household. | text |
| Party Additional Names | ssot__PartyAdditionalNames__c | The additional names associated with the individual. | text |
| Party Roles | ssot__PartyRoles__c | The role of an individual for example a customer, supplier, or competitor. | text |
| Party Web Addresses | ssot__PartyWebAddresses__c | text | |
| Person Name | ssot__PersonName__c | A person’s full name. | text |
| Person Education | ssot__PersonEducations__c | text | |
| Person Employment | ssot__PersonEmployments__c | text | |
| Person Language | ssot__PersonLanguages__c | text | |
| Person Life Events | ssot__PersonLifeEvents__c | text | |
| Photo URL | ssot__PhotoURL__c | A link to an individual’s photo. | text |
| Preferred Channel | Preferred_Channel__c | A person’s preferred communication channel, for example email or SMS. | text |
| Preferred Language | Preferred_Language__c | A person’s preferred language. | text |
| Preferred Name | ssot__PreferredName__c | A person’s preferred name. | text |
| Primary Account | ssot__PrimaryAccountId__c | A reference ID for person’s account. | text |
| Primary Hobby | ssot__PrimaryHobbyId__c | A reference ID for a person’s primary hobby. | text |
| Primary Household | ssot__PrimaryHouseholdId__c | A reference ID for a person’s household. | text |
| Primary Language | ssot__PrimaryLanguageId__c | A reference ID for a person’s first language. | text |
| Residence Capture Method | ssot__ResidenceCaptureMethodId__c | A reference ID for how residence information was obtained. | text |
| Residence Country | ssot__ResidenceCountryId__c | A reference ID for the country where a person resides. | text |
| Residence Country Name | ssot__ResidenceCountryName__c | The primary country where a person resides. | text |
| Rewards Balance | ssot__Rewards_Balance__c | A person’s balance of rewards, for example total points. | text |
| Salutation | ssot__Salutation__c | The person’s preferred greeting, for example Ms. or Mx. | text |
| Second Last Name | ssot__SecondLastName__c | A person’s second last name. | text |
| Web Site URL | ssot__WebSiteURL__c | The link to a person’s website. | text |
| Wedding Anniversary Date | ssot__WeddingAnniversaryDate__c | The date of a person’s wedding. | datetime |