Individual

The Individual DMO is a Data Cloud data model object for contacts, customers, or other people interested in your company's products or services.

Object API Name

ssot__Individual__dlm

Primary Subject Area

Contact

Primary Key

Individual ID (ssot__Id__c)

Relationships

Object	Field	Cardinality	Related Object	Related Field	Data Bundle
Account	Account ID	Many To One (N:1)	Individual	Individual ID	Sales
Account Contact	Individual	Many To One (N:1)	Individual	Individual ID	Sales, Service
Consent	Contact ID	One To One (1:1)	Individual	Individual ID	Sales
Contact Point Address	Party	Many To One (N:1)	Individual	Individual ID	Sales, Service
Contact Point App	Party	Many To One (N:1)	Individual	Individual ID	Sales
Contact Point Email	Party	Many To One (N:1)	Individual	Individual ID	Sales, Service
Contact Point Phone	Party	Many To One (N:1)	Individual	Individual ID	Sales, Service
Device Application Engagement	Individual	Many To One (N:1)	Individual	Individual ID	Sales
Einstein Email Engagement Scores	Subscriber Key	Many To One (N:1)	Individual	Individual ID	Sales
Einstein Push Engagement Scores	Subscriber Key	Many To One (N:1)	Individual	Individual ID	Sales
Email Engagement	Individual	Many To One (N:1)	Individual	Individual ID	Sales
Individual	Individual ID	One To One (1:1)	Individual Identity Link	Individual ID	Sales
Individual	Account Manager	One To One (1:1)	Individual	Individual ID	Sales
Loyalty Program	Household ID	Many To One (N:1)	Individual	Individual ID	Sales
Loyalty Program Member	Party	Many To One (N:1)	Individual	Individual ID	Sales
Marketing Engagement	Contact ID	Many To One (N:1)	Individual	Individual ID	Sales
Party Identification	Party	Many To One (N:1)	Individual	Individual ID	Sales
Product Browse Engagement	Individual	Many To One (N:1)	Individual	Individual ID	Sales
Product Order Engagement	Individual	Many To One (N:1)	Individual	Individual ID	Sales
Website Engagement	Individual	Many To One (N:1)	Individual	Individual ID	Sales

All Fields

Field Name	Field API Name	Description	Data Type	Data Bundle
Birth Date	`ssot__BirthDate__c`	A person’s birth date including year, month, and date.	dateTime	Sales, Service
Birth Date Day	`ssot__BirthDateDay__c`	The day the individual was born.	number	Service
Birth Date Month	`ssot__BirthDateMonth__c`	The month the individual was born.	number	Service
Birth Date Year	`ssot__BirthDateYear__c`	The year the individual was born.	number	Service
Birth Place	`ssot__BirthPlace__c`	The location the person was born.	text	Sales, Service
Block Geolocation Tracking	`ssot__HasOptedOutGeoTracking__c`	An indicator if the individual has opted out of geolocation tracking.	text	Service
Children Count	`ssot__ChildrenCount__c`	The number of children the person has.	number	Sales, Service
Consumer Credit Score	`ssot__ConsumerCreditScore__c`	The individual’s consumer credit score.	number	Service
Consumer Credit Score Provider Name	`ssot__ConsumerCreditScoreProviderName__c`	The provider of the individual’s consumer credit score.	number	Service
Convictions Count	`ssot__ConvictionsCount__c`	The number of convictions the individual has.	number	Service
Created Date	`ssot__CreatedDate__c`	The date when the record was created.	dateTime	Sales, Service
Current Employer Name	`ssot__CurrentEmployerName__c`	The name of the person’s current employer.	text	Sales, Service
Data Source	`ssot__DataSourceId__c`	The reference ID for the logical name for a system that is the source of records identified by external record ID.	text	Sales, Service
Data Source Object	`ssot__DataSourceObjectId__c`	The reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object.	text	Sales, Service
Death Date	`ssot__DeathDate__c`	The date the person died.	dateTime	Sales, Service
Death Place	`ssot__DeathPlace__c`	The location of the person’s death.	text	Sales, Service
Dependent Count	`ssot__DependentCount__c`	The number of dependents a person claims.	number	Sales, Service
Do Extract My Data Update Date	`ssot__DoExtractMyDataUpdateDate__c`	The update date to extract an individual’s data.	dateTime	Service
Do Forget Me Update Date	`ssot__DoForgetMeUpdateDate__c`	The update date to forget an individual’s data.	dateTime	Service
Do Not Market Update Date	`ssot__DoNotMarketUpdateDate__c`	The update date to not market an individual’s data.	dateTime	Service
Do Not Process	`ssot__HasOptedOutProcessing__c`	An indicator if the individual has opted out of processing.	text	Service
Do Not Process Reason	`ssot__DoNotProcessReasonId__c`	A reference ID for the reason the individual has opted out of processing.	text	Service
Do Not Process Update Date	`ssot__DoNotProcessUpdateDate__c`	The update date to not process an individual’s data.	dateTime	Service
Do Not Profile	`ssot__HasOptedOutProfiling__c`	An indicator if the individual has opted out of profiling.	text	Service
Do Not Profile Update Date	`ssot__DoNotProfileUpdateDate__c`	The update date to not profile an individual’s data.	dateTime	Service
Do Not Solicit	`ssot__HasOptedOutSolicit__c`	An indicator if the individual has opted out of soliciting.	text	Service
Do Not Track	`ssot__HasOptedOutTracking__c`	An indicator if the individual has opted out of tracking.	text	Service
Do Not Track Location Update Date	`ssot__DoNotTrackLocationUpdateDate__c`	The update date to not track an individual’s location.	dateTime	Service
Do Not Track Update Date	`ssot__DoNotTrackUpdateDate__c`	The update date to not track an individual’s data.	dateTime	Service
Employed Since Date	`ssot__EmployedSinceDate__c`	The date the person was hired at their current employer.	dateTime	Sales, Service
Ethnicity	`ssot__EthnicityId__c`	A reference ID for the individual’s ethnicity.	text	Service
Export Individual’s Data	`ssot__SendIndividualData___c`	An indicator to export the individual’s data.	text	Service
External Record ID	`ssot__ExternalRecordId__c`	The reference ID for an external data source system.	text	Sales, Service
External Source ID	`ssot__ExternalSourceId__c`	The reference ID for the system in which the external record ID was assigned.	text	Sales, Service
First Name	`ssot__FirstName__c`	A person’s first name.	text	Sales, Service
Forget This Individual	`ssot__ShouldForget__c`	An indicator to forget the individual’s data.	text
Gender	`ssot__GenderId__c`	The reference ID for the person’s gender.	text	Sales, Service
Gender Identity	`ssot__GenderIdentity__c`	The gender identity of the individual.	text	Service
Global Party	`ssot__GlobalPartyId__c`	A reference ID to the global party, for example, an individual, business, or affiliation group.	text	Sales, Service
Has Alcohol Abuse History	`ssot__HasAlcoholAbuseHistory__c`	An indicator if the individual has a history of alcohol abuse.	text	Service
Has Drug Abuse History	`ssot__HasDrugAbuseHistory__c`	An indicator if the individual has a history of drug abuse.	text	Service
Highest Education Level	`ssot__HighestEducationLevelId__c`	The reference ID to the person’s highest completed education level, for example high school or PhD.	text	Sales, Service
Hospitalizations Last 5 Years Count	`ssot__HospitalizationsLast5YearsCount__c`	The number of hospitalizations the individual has had in the last 5 years.	text	Service
Individual ID	`ssot__Id__c`	A unique ID used as the primary key for the individual DMO.	text	Sales, Service
Influencer Rating	`ssot__InfluencerRating__c`	The rating given to a person based on their influence, typically in social media.	text	Sales, Service
Internal Organization	`ssot__InternalOrganizationId__c`	The reference ID to the business unit or other internal organization that owns the business account.	text	Sales, Service
Is Alcohol Consumer	`ssot__IsAlcoholConsumer__c`	An indicator if the individual consumes alcohol.	text	Service
Is Anonymous	`ssot__IsAnonymous__c`	An indicator that the person wishes to remain anonymous.	text	Sales, Service
Is Drug Consumer	`ssot__IsDrugConsumer__c`	An indicator if the individual consumes drugs.	text	Service
Is Good Driver	`ssot__IsGoodDriver__c`	An indicator if the individual is a good driver.	text	Service
Is Good Student	`ssot__IsGoodStudent__c`	An indicator if the individual is a good student.	text	Service
Is High Risk Hobby	`ssot__IsHighRiskHobby__c`	An indicator if the individual has a high risk hobby.	text	Service
Is High Risk Occupation	`ssot__IsHighRiskOccupation__c`	An indicator if the individual has a high risk occupation.	text	Service
Is Home Owner	`ssot__IsHomeOwner__c`	An indicator that the person owns a home.	text	Sales, Service
Is Tobacco Consumer	`ssot__IsTobaccoConsumer__c`	An indicator if the individual consumes tobacco.	text	Service
Last Modified Date	`ssot__LastModifiedDate__c`	The date when a user last modified the record.	dateTime	Sales, Service
Last Name	`ssot__LastName__c`	The person’s last name.	text	Sales, Service
Mailing Name	`ssot__MailingName__c`	The person’s full name used for mailing purposes, for example Dr. Jane Doe.	text	Sales, Service
Main Dietary Habit Type	`ssot__MainDietaryHabitTypeId__c`	A reference ID to the individual’s main dietary habit type.	text	Service
Main Disability Type	`ssot__MainDisabilityTypeId__c`	A reference ID to the individual’s main disability type.	text	Service
Main Life Attitude Type	`ssot__MainLifeAttitudeTypeId__c`	A reference ID to the individual’s main life attitude type.	text	Service
Main Life Style Type	`ssot__MainLifeStyleTypeId__c`	A reference ID to the individual’s main life style type.	text	Service
Main Personal Value Type	`ssot__MainPersonalValueTypeId__c`	A reference ID to the individual’s main personal value type.	text	Service
Main Personality Type	`ssot__MainPersonalityTypeId__c`	A reference ID to the individual’s main personality type.	text	Service
Major Citation Count	`ssot__MajorCitationCount__c`	The number of major citations the individual has.	number	Service
Marital Status	`ssot__MaritalStatusId__c`	A reference ID for a person’s marital status.	text	Sales, Service
Middle Name	`ssot__MiddleName__c`	A person’s middle name.	text	Sales
Military Service	`ssot__MilitaryServiceId__c`	A reference ID showing if the person served in the military.	text	Sales
Military Status	`ssot__MilitaryStatusId__c`	A reference ID for a person’s military status, for example retired or active duty.	text	Sales
Minor Citation Count	`ssot__MinorCitationCount__c`	The number of minor citations the individual has.	number	Service
Mothers Maiden Name	`ssot__MothersMaidenName__c`	The unmarried last name of a person’s mother.	text	Sales, Service
Name Suffix	`ssot__NameSuffix__c`	The suffix of a person’s name, for example, Jr.	text	Sales, Service
Net Worth	`ssot__NetWorth__c`	The net worth of the individual.	number	Service
No Merge Reason	`ssot__NoMergeReason__c`	A reference ID to the reason not to merge the individual’s data.	text	Service
Occupation	`ssot__Occupation__c`	A description of the person’s job.	text	Sales, Service
Occupation Type	`ssot__OccupationTypeId__c`	A reference ID for the type of job a person has for example professional or student.	text	Sales, Service
Official Name	`ssot__OfficialName__c`	A person’s legal name used in communications.	text	Sales, Service
OK to Store Pll Data Elsewhere	`ssot__CanStorePllElsewhere__c`	An indicator if the individual’s Pll data can be stored elsewhere.	text	Service
Ordering Name	`ssot__OrderingName__c`	The name used when sorting people in a list, often alphabetical for example, Doe J.	text	Sales, Service
Origin Country	`ssot__OriginCountryId__c`	A reference ID to the individual’s country of origin.	text	Service
Over Age	`ssot__OverAgeNumber__c`	The over age number of the individual.	number	Service
Party Type	`ssot__PartyTypeId__c`	A reference ID for the type of party, for example, individual or household.	text	Sales, Service
Party Additional Names	`ssot__PartyAdditionalNames__c`	The additional names associated with the individual.	text	Sales, Service
Party Roles	`ssot__PartyRoles__c`	The role of an individual for example a customer, supplier, or competitor.	text	Sales, Service
Party Web Addresses	`ssot__PartyWebAddresses__c`		text	Sales, Service
Person Name	`ssot__PersonName__c`	A person’s full name.	text	Service
Person Education	`ssot__PersonEducations__c`	Any associated educations for the individual.	text	Sales, Service
Person Height	`ssot__PersonHeight__c`	The height of the individual.	number	Service
Person Height Unit of Measure	`ssot__PersonHeightUnitofMeasureId__c`	A reference ID to the unit of measurement of an individual’s height.	text	Service
Person Employment	`ssot__PersonEmployments__c`	Any associated employments for the individual.	text	Sales, Service
Person Language	`ssot__PersonLanguages__c`	Any associated languages for the individual.	text	Sales, Service
Person Life Events	`ssot__PersonLifeEvents__c`	Any associated life events for the individual.	text	Sales, Service
Person Life Stage	`ssot__PersonLifeStage__c`	The life stage of the individual.	text	Service
Person Weight	`ssot__PersonWeight__c`	The weight of the individual.	number	Service
Person Weight Unit of Measure	`ssot__PersonWeightUnitofMeasureId___c`	A reference ID to the unit of measurement of an individual’s weight.	text	Service
Photo URL	`ssot__PhotoURL__c`	A link to an individual’s photo.	text	Sales, Service
Preferred Name	`ssot__PreferredName__c`	A person’s preferred name.	text	Sales, Service
Primary Account	`ssot__PrimaryAccountId__c`	A reference ID for person’s account.	text	Sales, Service
Primary Citizenship Country	`ssot__PrimaryCitizenshipCountryId__c`	A reference ID to the individual’s primary country of citizenship.	text	Service
Primary Hobby	`ssot__PrimaryHobbyId__c`	A reference ID for a person’s primary hobby.	text	Sales, Service
Primary Household	`ssot__PrimaryHouseholdId__c`	A reference ID for a person’s household.	text	Sales, Service
Primary Language	`ssot__PrimaryLanguageId__c`	A reference ID for a person’s first language.	text	Sales, Service
Pronoun	`ssot__Pronoun__c`	The pronouns for the individual.	text	Service
Religion	`ssot__ReligionId__c`	A reference ID to the individual’s religion.	text	Service
Residence Capture Method	`ssot__ResidenceCaptureMethodId__c`	A reference ID for how residence information was obtained.	text	Sales, Service
Residence Country	`ssot__ResidenceCountryId__c`	A reference ID for the country where a person resides.	text	Sales, Service
Residence Country Name	`ssot__ResidenceCountryName__c`	The primary country where a person resides.	text	Sales, Service
Rewards Balance	`ssot__Rewards_Balance__c`	A person’s balance of rewards, for example total points.	text	Sales
Salutation	`ssot__Salutation__c`	The person’s preferred greeting, for example Ms. or Mx.	text	Sales, Service
Second Last Name	`ssot__SecondLastName__c`	A person’s second last name.	text	Sales, Service
Secondary Citizenship Country	`ssot__SecondaryCitizenshipCountryId__c`	A reference ID to the individual’s secondary country of citizenship.	text	Service
Surgeries Last 5 Years Count	`ssot__SurgeriesLast5YearsCount__c`	The number of surgeries the individual has had in the last 5 years.	number	Service
Tax Bracket Range	`ssot__TaxBracketRange__c`	The tax bracket range of the individual.	text	Service
Title	`ssot__TitleName__c`	The title of the individual.	text	Service
Web Site URL	`ssot__WebSiteURL__c`	The link to a person’s website.	text	Sales, Service
Wedding Anniversary Date	`ssot__WeddingAnniversaryDate__c`	The date of a person’s wedding.	dateTime	Sales, Service
Yearly Income	`ssot__YearlyIncome__c`	The yearly income for the individual.	number	Service
Yearly Income Currency	`ssot__YearlyIncomeCurrencyId__c`	A reference ID to the currency for the individual’s year income.	text	Service
Yearly Income Range	`ssot__YearlyIncomeRangeId__c`	A reference ID to the range for the individual’s year income.	text	Service

Data Cloud Reference Guide