LWR Sites for Experience Cloud

LWR Sites for Experience Cloud
Get to Know the LWR Templates
Start Building Your LWR Site
Brand Your LWR Site
Create a Multilingual LWR Site
Add More Customizations
Manage Data in LWR Sites (Beta)
Capture and Integrate Engagement Data
Configure the Consent Opt-In Default
Track User Interactions to Send to Data Cloud
Set Up Data Cloud
Tag Manager Event Reference
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Capture and Integrate Engagement Data

Experience Tag Manager is a JavaScript library that captures user-interaction events from the Experience Cloud data layer and combines them with site data to generate web events. These events are sent to other applications, such as Data Cloud or Google Analytics. Tag Manager is installed automatically when you connect your enhanced LWR sites to Data Cloud with the built-in Data Cloud integration. You can then use information you gather with Tag Manager to build behavior profiles for web visitors, audience segmentation, site personalization, or Salesforce integrations.

Experience interaction events are triggered when a user performs an action on a site page. Examples include scrolling, clicking, and viewing. Events can take place on Lightning web components or the page itself. When they occur, they’re sent to the event queue, which notifies the Experience Tag Manager to process the events.