Note: This release is in preview. Features described here don’t become generally available until the latest general availability date that Salesforce announces for this release. Before then, and where features are noted as beta, pilot, or developer preview, we can’t guarantee general availability within any particular time frame or at all. Make your purchase decisions only on the basis of generally available products and features.

Capture and Integrate Engagement Data

Experience Tag Manager is a JavaScript library that captures user-interaction events from the Experience Cloud data layer and combines them with site data to generate web events. These events are sent to other applications, such as Data Cloud or Google Analytics. Tag Manager is installed automatically when you connect your enhanced LWR sites to Data Cloud with the built-in Data Cloud integration. You can then use information you gather with Tag Manager to build behavior profiles for web visitors, audience segmentation, site personalization, or Salesforce integrations.

Experience interaction events are triggered when a user performs an action on a site page. Examples include scrolling, clicking, and viewing. Events can take place on Lightning web components or the page itself. When they occur, they’re sent to the event queue, which notifies the Experience Tag Manager to process the events.

In the Summer '24 release, when Data Cloud and Google Analytics integrations are enabled in an LWR site, the transfer of site metadata to a different org via the DigitalExperienceBundle Metadata API encounters component failures. For more information, see DigitalExperienceBundle has component failures with Data Cloud and Google Analtyics integrations.

Important

LWR Sites for Experience Cloud

Capture and Integrate Engagement Data