Account Management

Account Management in the Life Sciences industry is crucial for organizations to effectively manage their relationships with healthcare providers (HCPs) and healthcare organizations (HCOs). The profile information serves as a foundation for various operational activities within the organization, providing a comprehensive view of HCPs and HCOs including their contact and social network details, specialties, affiliations, business licenses, ratings to segment and categorize HCPs and HCOs, as well as territory and product, and team-specific details. Life Sciences Cloud extends the Salesforce Core Account data model allowing organizations to create a holistic view of their customers providing up-to-date information in support of their business priorities.