Programmatic Marketing Content

Introduction to Programmatic Marketing Content
AMPscript
AMPscript Syntax Guide
AMPscript Function Reference
API: Add Object Array Item
API: Create Object
API: Invoke Create
API: Invoke Delete
API: Invoke Execute
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API: Raise Error
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Contacts: Upsert Contact
Content: Attach File
Content: Barcode URL
Content: Begin Impression Region
Content: Build Option List
Content: Build Row Set From String
Content: Build Row Set From XML
Content: Content Area
Content: Content Area by Name
Content: Content Block by ID
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Content: Content Block by Name
Content: Content Image by ID
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Content: Create SMS Conversation
Content: End Impression Region
Content: End SMS Conversation
Content: Get Portfolio Item
Content: Image
Content: Set SMS Conversation Next Keyword
Content: Transform XML
Content: Treat as Content
Content: Treat as Content Area
Content: Wat
Data Extension: Claim Row
Data Extension: Claim Row Value
Data Extension: Data Extension Row Count
Data Extension: Delete Data
Data Extension: Delete DE
Data Extension: Execute Filter
Data Extension: Execute Filter Ordered Rows
Data Extension: Field
Data Extension: Insert Data
Data Extension: Insert DE
Data Extension: Lookup
Data Extension: Lookup Ordered Rows
Data Extension: Lookup Ordered Rows CS
Data Extension: Lookup Rows
Data Extension: Lookup Rows CS
Data Extension: Row
Data Extension: Row Count
Data Extension: Update Data
Data Extension: Update DE
Data Extension: Upsert Data
Data Extension: Upsert DE
Date Time: Date Add
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Date Time: Date Part
Date Time: Format Date
Date Time: Get Send Time
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Encryption: Base 64 Decode
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Microsoft Dynamics CRM: Add MSCRM List Member
Microsoft Dynamics CRM: Create MSCRM Record
Microsoft Dynamics CRM: Describe MSCRM Entities
Microsoft Dynamics CRM: Describe MSCRM Entity Attributes
Microsoft Dynamics CRM: Retrieve MSCRM Records
Microsoft Dynamics CRM: Retrieve MSCRM Records Fetch XML
Microsoft Dynamics CRM: Set State MSCRM Record
Microsoft Dynamics CRM: Update MSCRM Records
Microsoft Dynamics CRM: Upsert MSCRM Record
Salesforce: Create Salesforce Object
Salesforce: Long SFID
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Sites: Authenticated Employee ID
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Sites: Cloud Pages URL
Sites: Is Null Default
Sites: Live Content Microsite URL
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Sites: Query Parameters
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Social: Get Published Social Content
Social: Get Social Publish URL
Social: Get Social Publish URL By Name
String: Char
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String: Lowercase
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String: String To Hex
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Utilities: Attribute Value
Utilities: Domain
Utilities: Empty
Utilities: IIF
Utilities: Is Email Address
Utilities: Is Null
Utilities: Is Phone Number
Utilities: Output
Utilities: Output Line
Utilities: V
AMPscript Examples
Personalization Strings and AMPscript
Get Started with AMPscript
AMPscript Update, Insert, and Delete Calls Processing During Sending
Impression Tracking
AMPscript and the SOAP Web Service API
Guide Template Language
Server-Side JavaScript

ContentArea

Overview

For classic content, returns content contained in the specified stored content area. For Content Builder, use ContentBlockById.

Syntax

ContentArea(1, 2, 3, 4, 5)

Function Properties
Ordinal Type Description
1 numeric Required The ID of the content area to return
2 string Name of the impression region to start
3 boolean Determines whether the function returns an error when the system cannot locate the specified content area or returns an invalid content area. A value of true returns an error. A value of false does not return an error. Defaults to true.
4 string Default content to return if an error occurs. Defaults to an empty string.
5 numeric Output parameter that returns the status of the call. A value of 0 indicates the function found the content area and successfully rendered the content. A value of -1 indicates either no content or an invalid content area.

Usage

%%=ContentArea('14')=%%

The system returns the content of content area 14.

Last Updated: Jun 8, 2021