Programmatic Marketing Content

Introduction to Programmatic Marketing Content
AMPscript
AMPscript Syntax Guide
AMPscript Function Calls
AMPscript Language Elements
AMPscript Data Modification Functions
AMPscript Execution Context
AMPscript Dynamic Link Names
AMPscript Date and Time Formatting
AMPscript Date and Time Formats - Format() and FormatDate()
AMPscript Common String Tokens
Order of Operations
AMPscript Variables to Retrieve GroupConnect Message Content
AMPscript Variables for Use with Mobile Messages
AMPscript Function Reference
AMPscript Examples
Personalization Strings and AMPscript
Get Started with AMPscript
AMPscript Update, Insert, and Delete Calls Processing During Sending
Impression Tracking
AMPscript and the SOAP Web Service API
Guide Template Language
Server-Side JavaScript

Order of Operations

AMPscript processes functions in this order:

  1. HTML Body
  2. Text Body
  3. Subject Line

Any preheader values reside at the beginning of the body and process accordingly.