Basic AMPscript Syntax

To use AMPscript, you insert it into the content body of your messages at the point where you want it to render. When you send a message that contains AMPscript, Marketing Cloud Engagement interprets the code and substitutes it with the output of the AMPscript function.

Learn more about using AMPscript in your content.

Adding AMPscript to Your Content
Function Parameters
Variables
Order of Operations
Case Sensitivity
Evaluating Conditions
If Statements
For Loops
Comments
Dynamic Link Aliases
Mobile-Specific Functions