AMPscript Built-In Variables

AMPscript includes several built-in variables that you can use to personalize your sites and messages.

• Personalization Strings Related to the Recipient
• Personalization Strings Related to the Sender
• System Time and Date Strings
• Message Context Variables

These variable names are case-insensitive. For emails and SMS messages, the values of time and date variables equal the date each message was sent. For CloudPages, the values of time and date variables are based on the date and time the page was rendered.