AMPscript Built-In Variables

AMPscript includes several built-in variable strings that you can use to personalize your sites and messages:

Keep the following considerations in mind when you use system strings in your AMPscript code:

  • Variable names are case-insensitive.
  • For emails and SMS messages, the values of time and date variables are fixed to the date on which the messages were sent.
  • For CloudPages, the values of time and date variables are based on the date on which the page was rendered.