Show Diverse-Owned Business Details on Your AppExchange Listing

If your company is at least 51% owned or operated by members of one or more of these groups—women, veterans, minorities, person(s) with disability(ies), and the LGTBQ community—tell customers by adding the diverse-owned badge to your listing. When you add the badge to your listing, you also provide a link to your company’s certification, such as a National Minority Supplier Development Council (NSMDC) certificate.

User Permissions Needed
To create or update AppExchange listings: Manage Listings
  1. Log in to the Salesforce Partner Community.
  2. Click Publishing.
  3. Click Listings.
  4. Select an existing listing, or create one.
  5. Click Fill in the Basics.
  6. For Equality, select the Diverse-owned business option, and then provide the URL of your certification.
  7. Click Save & Exit.

After you publish your listing, the Diverse-owned badge (1) appears on the Overview tab in the Social Impact section. When a customer clicks View Certification (2), your certificate opens in a new browser tab.

The Overview tab on an AppExchange listing with a callout on the Diverse-Owned Business badge and another callout on the View Certification link