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Lead Events in AppExchange Marketplace Analytics
See how activities contribute to lead events on your AppExchange listing. For example,
compare the number of lead events generated by demo views versus AppExchange Chat interactions.
To change lead types, adjust the local filter (1). The percentage (2) within a chart segment represents the contribution of the lead type to the total number of lead events. To see exact values, hover over a chart segment (3).
Definitions
Here’s how we define the metrics that appear in this visualization.
| Metric | Description |
|---|---|
| Chat | A lead event that results from an AppExchange Chat interaction. These interactions include customer conversations with a human or chatbot and meetings booked.AppExchange Chat is required to view chat data in Marketplace Analytics. Learn about AppExchange Chat in the Salesforce Partner Community. |
| Demo | A lead event that results from a demo tile click. |
| Get It Now | A lead event that results from a Get It Now button click. |
| Learn More | A lead event that results from a Learn More button click. |
| Historical | A lead event that occurred on your listing before April 16, 2021. Historical lead events are created by test drives, demos, Learn More clicks, and installs or Get It Now clicks, but aren’t categorized. |
| Test Drive | A lead event that results from a Start Test Drive button click. |
Considerations
Marketplace Analytics categorizes lead events by listing activity starting on April 16, 2021. Before that date, we show only historical lead events.