Measure the Impact of Partner Co-Marketing Promotions | ISVforce Guide

Use AgentExchange Marketplace Analytics data in simple formulas provided by Salesforce to measure the impact of co-marketing promotions. Calculate impact scores for Listing Sponsorship, Sponsored Search, and Paid Media Promotions.

Measure Listing Sponsorship Promotion Impact
To measure the impact of a Partner Co-Marketing Listing Sponsorship Promotion, use a formula provided by Salesforce and data from AgentExchange Marketplace Analytics. The formula compares listing visits during a time period with a Listing Sponsorship Promotion to an equivalent period without a promotion. You can apply this formula to Home Page, Consultant Page, Business Need , or Industry Promotions.
Measure Sponsored Search Promotion Impact
To measure the impact of a co-marketing Sponsored Search Promotion, use a formula provided by Salesforce and data from AgentExchange Marketplace Analytics. The formula compares listing visits during a time period with a Sponsored Search Promotion to an equivalent period without a promotion.
Measure Paid Media Promotion Impact
To measure the impact of a co-marketing Paid Media Promotion, use a formula provided by Salesforce and data from AgentExchange Marketplace Analytics. The formula compares listing visits during a time period with a Paid Media Promotion to an equivalent period without a promotion.