AppExchange Marketplace Analytics Overview
AppExchange Marketplace Analytics uses metrics, trends, and visualizations to show how
Salesforce customers find and interact with app or consulting service listings. For Partner
Co-Marketing Program participants, Marketplace Analytics provides insights about promotion
performance.
Explore Marketplace Analytics to discover:
- How often customers view your listing tile on AppExchange’s home, Explore, and search results pages
- How traffic sources, such as Google Ads, contribute to customer activity on your listing
- The top AppExchange search terms that bring customers to your listing
- The listing resources that customers engage with as they explore your listing, such as screenshots and white papers
- How your promotions contribute to customer activity on your listing
Apply what you learn to shape your AppExchange business strategy, and identify opportunities for increasing customer engagement with your listing.