ISVforce Guide

Clouds with binary code floating aboveCloud with binary code floating above

No Results

Search Tips:

  • Please consider misspellings
  • Try different search keywords
ISVforce Guide: Build and Distribute AppExchange Solutions
Get Ready to Distribute on AppExchange
Use Managed Packages to Develop Your AppExchange Solution
Manage Orgs with Environment Hub
Architectural Considerations for Group and Professional Editions
Security Requirements for AppExchange Partners and Solutions
Pass the AppExchange Security Review
Manage Your AppExchange Listings
Prepare to List Your Solution on AppExchange
Create Your AppExchange Listing
Grow Your AppExchange Business
Manage Your Published Listings
Measure Listing Performance with AppExchange Marketplace Analytics
AppExchange Marketplace Analytics Overview
Activity Summary in AppExchange Marketplace Analytics
Filtering in AppExchange Marketplace Analytics
Visualizations in AppExchange Marketplace Analytics
CSV Files in AppExchange Marketplace Analytics
What’s the Difference Between Lead Events and Leads in AppExchange Marketplace Analytics?
Get Started with AppExchange Marketplace Analytics
AppExchange Marketplace Analytics FAQs
Track Package Usage with AppExchange App Analytics
Sell on AppExchange with Checkout
Report Orders to Salesforce with the Channel Order App
Provide Free Trials of Your AppExchange Solution
OEM User License Guide
PDF

AppExchange Marketplace Analytics Overview

AppExchange Marketplace Analytics uses metrics, trends, and visualizations to show how Salesforce customers find and interact with app or consulting service listings. For Partner Co-Marketing Program participants, Marketplace Analytics provides insights about promotion performance.

On May 27, 2025, we updated Marketplace Analytics visualizations. This content describes an older version. For info about the update, see Salesforce Help.

Important

AppExchange Marketplace Analytics is available to eligible Salesforce partners. For more information on the Partner Program, including eligibility requirements, visit https://partners.salesforce.com.

Note

Explore Marketplace Analytics to discover:

  • How often customers view your listing tile on AppExchange’s home, Explore, and search results pages
  • How traffic sources, such as Google Ads, contribute to customer activity on your listing
  • The top AppExchange search terms that bring customers to your listing
  • The listing resources that customers engage with as they explore your listing, such as screenshots and white papers
  • How your promotions contribute to customer activity on your listing

Apply what you learn to shape your AppExchange business strategy, and identify opportunities for increasing customer engagement with your listing.