AppExchange Marketplace Analytics Overview

AppExchange Marketplace Analytics uses metrics, trends, and visualizations to show how Salesforce customers find and interact with app or consulting service listings. For Partner Co-Marketing Program participants, Marketplace Analytics provides insights about promotion performance.

On May 27, 2025, we updated Marketplace Analytics visualizations. This content describes an older version. For info about the update, see Salesforce Help.

Important

AppExchange Marketplace Analytics is available to eligible Salesforce partners. For more information on the Partner Program, including eligibility requirements, visit https://partners.salesforce.com.

Note

Explore Marketplace Analytics to discover:

  • How often customers view your listing tile on AppExchange’s home, Explore, and search results pages
  • How traffic sources, such as Google Ads, contribute to customer activity on your listing
  • The top AppExchange search terms that bring customers to your listing
  • The listing resources that customers engage with as they explore your listing, such as screenshots and white papers
  • How your promotions contribute to customer activity on your listing

Apply what you learn to shape your AppExchange business strategy, and identify opportunities for increasing customer engagement with your listing.