ISVforce Guide

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ISVforce Guide: Build and Distribute AppExchange Solutions
Get Ready to Distribute on AppExchange
Use Managed Packages to Develop Your AppExchange Solution
Manage Orgs with Environment Hub
Architectural Considerations for Group and Professional Editions
Security Requirements for AppExchange Partners and Solutions
Pass the AppExchange Security Review
Manage Your AppExchange Listings
Prepare to List Your Solution on AppExchange
Create Your AppExchange Listing
Grow Your AppExchange Business
Manage Your Published Listings
Measure Listing Performance with AppExchange Marketplace Analytics
AppExchange Marketplace Analytics Overview
Activity Summary in AppExchange Marketplace Analytics
Filtering in AppExchange Marketplace Analytics
Visualizations in AppExchange Marketplace Analytics
Activity Source Timeline in AppExchange Marketplace Analytics
Activity Sources in AppExchange Marketplace Analytics
Customer Engagement in AppExchange Marketplace Analytics
Top AppExchange Searches in AppExchange Marketplace Analytics
Activity Summary by Region in AppExchange Marketplace Analytics
Lead Events Timeline in AppExchange Marketplace Analytics
Lead Events in AppExchange Marketplace Analytics
Chat Engagement in AppExchange Marketplace Analytics
Co-Marketing Performance Timeline in AppExchange Marketplace Analytics
CSV Files in AppExchange Marketplace Analytics
What’s the Difference Between Lead Events and Leads in AppExchange Marketplace Analytics?
Get Started with AppExchange Marketplace Analytics
AppExchange Marketplace Analytics FAQs
Track Package Usage with AppExchange App Analytics
Sell on AppExchange with Checkout
Report Orders to Salesforce with the Channel Order App
Provide Free Trials of Your AppExchange Solution
OEM User License Guide
PDF

Activity Sources in AppExchange Marketplace Analytics

See how internal and external traffic sources contribute to activity on your AppExchange listing. For example, see how many installs resulted from customers who discovered your listing in an AppExchange search versus a Google search.
The Activity Sources visualization with hightights around the local filter menu, the donut chart percentage, and the datapoint tooltip

To change activities, adjust the local filter (1). The percentage (2) within a chart segment represents the contribution of the traffic source to the activity’s total. To see exact values, hover over a chart segment (3).

If the visualization doesn’t display data, filter by different metrics, or change the time period.

Tip

Definitions

Here’s how we define the metrics that appear in this visualization.

Metric Description
Demos Demo button clicks associated with the search term.
Installs Installs associated with the search term.

Qualifying installs include the ones initiated on AppExchange, your website, or from a code repository. For AppExchange installs, the number represents successful completions of the Get It Now installation flow, and includes installs in production and sandbox orgs.
Lead Events Lead events associated with the search term.

Lead events include: demos, test drives, chat interactions, Learn More clicks, and Get It Now clicks or installs. A customer who clicks Get It Now and then installs your solution is counted as a single lead event.
Test Drives Test drive button clicks associated with the search term.
Visits Unique listing visits associated with the search term.

These internal traffic sources are associated with activities.

Traffic Source Description
AppExchange Browse Activity by customers who reached your listing from areas of AppExchange that aren’t included in other sources. For example, a customer who browses a collection or the AppExchange home page.
AppExchange Categories Activity by customers who reached your listing from one of AppExchange’s Solutions by Type categories.

March 26, 2024 is the last date for which AppExchange Categories data is available. After this date, Solutions by Type categories are retired from AppExchange.
AppExchange Explore Activity by customers who reached your listing from an AppExchange Explore page.
AppExchange Sponsored Activity by customers who reached your listing from an AppExchange Sponsored Solutions section.

After March 26, 2024, this traffic source includes data only from the Sponsored Solutions section on the AppExchange home page.
AppExchange Sponsored Explore Activity by customers who reached your listing from the Sponsored Solutions section on an AppExchange Explore page.
AppExchange Sponsored Search Activity by customers who reached your listing from the Sponsored Solutions section on an AppExchange search results page.
AppExchange Recommended Activity by customers who reached your listing from an AppExchange personalized recommendation.
AppExchange Search Activity by customers who reached your listing from a search made using the AppExchange search bar.

These external traffic sources are associated with activities.

Traffic Source Description
Facebook Activity by customers who reached your listing from a Facebook page or ad. Includes organic traffic and traffic from ads shown on the Facebook site or Facebook’s Audience Network.
Google Activity by customers who reached your listing from a Google search or ad. Includes organic search traffic and traffic from ads shown on the Google Search Network or Google Display Network.
Web Activity by customers who reached your listing from any web source that isn’t affiliated with Facebook or Google. Includes traffic from your company’s website.