Customize and Extend B2C Commerce
B2C Commerce offers extensive opportunities for customization and extension to meet unique business needs.
Developers can leverage JavaScript to create new features and modify existing ones using B2C Commerce APIs and hooks. See Script Programming and Understanding Server-Side JavaScript. Custom data models can be designed to accommodate specific business requirements, and integrations with external systems such as ERP, PIM, CRM, payment gateways, and marketing automation tools can be seamlessly implemented. The platform also supports customization of checkout, payment, and shipping processes. Additionally, the Salesforce AppExchange provides a vast array of pre-built extensions and integrations, further expanding the platform's capabilities.