Handlebars for Marketing Cloud Next

Handlebars is a popular and familiar templating language that for creating highly personalized messages without requiring extensive coding knowledge. By enabling the insertion of customer-specific data directly into content, Handlebars helps marketers boost engagement and improve campaign effectiveness.

Marketing Cloud Next enhances this experience by offering a suite of built-in Handlebars helpers, making it easier to navigate data sources, filter and sort information, and apply powerful personalization logic in a simple, readable way.

For reference information about the Handlebars helpers built in to Marketing Cloud Next, see the Reference page.