Analytics

The SDK tracks user interactions with your app and collects analytics data automatically. Enable analytics to measure engagement with push notifications, in-app messages, and other messaging campaigns.

Analytics run in the background and capture events when users interact with SDK features. The data helps you understand campaign performance and user behavior.

Enable Analytics 

Enable analytics for your mobile app based on your platform:

What Analytics Track 

When you enable analytics, the SDK automatically collects information about these events:

  • Push notification opens and dismissals
  • In-app message impressions and interactions
  • App launches and sessions
  • Custom events you define

The SDK sends this data to Marketing Cloud Next. You can view the data in reports and use it to measure the effectiveness of your campaigns.

Before You Begin
Use the SDK with Marketing Cloud Next
Integrate the Android SDK
Integrate the iOS SDK
Integrate the iOS Extension SDK
Runtime Toggles
Register Contacts and Devices
Push Notifications
In-App Messages
Analytics
Enable and Use Analytics on Android
Enable and Use Analytics on iOS
Track Custom Events
Integrate with Other Platforms
Handle URLs
Changelog
Use the SDK with Marketing Cloud Engagement
Unified Platform Support