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About Publisher Actions
The publisher actions feature lets you create actions and add them to the Chatter publisher on the home page, on the Chatter tab, in Chatter groups, and on record detail pages. You can also customize the order in which the standard Chatter actions appear, including Post, File, Link, and Poll. In addition, actions have their own action layouts, which let you specify which fields are included in the action, and in which order.
In the Salesforce1 app, actions show up in the publisher, which is accessible
by tapping
.

- Create actions let users create records. They’re different from the Quick Create and Create New features on the home page, because create actions respect validation rules and field requiredness, and you can choose each action’s fields.
- Log a call actions let users record the details of phone calls or other customer interactions. These call logs are saved as completed tasks.
- Update actions let users make changes to a record from the record’s feed or from the publisher.
Developers can create a fourth type of action: a custom action. Custom actions are Visualforce pages or canvas apps with functionality you define. For example, you might create a custom action to let users write comments longer than 5000 characters, or one that integrates a video conferencing application so support agents can communicate visually with customers.
For create, log-a-call, and custom actions—which we’ll go over at the end of this chapter—you can create either object-specific actions or global actions. Update actions must be object-specific.
Object-Specific Actions
Object-specific create actions let users create records that are automatically associated with related records. For example, you might set up an object-specific action on the Account object to allow users to create contacts. If a user creates a contact on the detail page for Acme, Inc., that contact will automatically be associated with Acme. You can only add an object-specific action to page layouts for that object.
Global Actions
Global create actions let users create object records, but there’s no automatic relationship between the record that’s created and any other record. You can add global actions to page layouts for the home page, the Chatter tab, Chatter groups, and record detail pages.
Add global log-a-call actions to global layouts to let users record call details from the publisher on the home page, the Chatter tab, and in Chatter groups. They can also record call details directly from their phone while in Salesforce1.
For a list of supported objects for object-specific and global actions, see “Publisher Actions Overview” in the Salesforce Help.