Lead

Represents a prospect or potential Opportunity.

Fields

Field Label	API Field Name	Type	Length	Precision	Scale
Address	Street	textarea	255
Address	City	string	40
Address	State	string	80
Address	PostalCode	string	20
Address	Country	string	80
Annual Revenue	AnnualRevenue	currency		18	0
Company	Company	string	255
Converted	IsConverted	boolean
Converted Account	ConvertedAccountId	reference	15
Converted Contact	ConvertedContactId	reference	15
Converted Date	ConvertedDate	date
Converted Opportunity	ConvertedOpportunityId	reference	15
Created By	CreatedById	reference	15
Created Date	CreatedDate	datetime
Data.com Key	Jigsaw	string	20
Deleted	IsDeleted	boolean
Description	Description	textarea	32000
Do Not Call	DoNotCall	boolean
Email	Email	email	80
Email Bounced Date	EmailBouncedDate	datetime
Email Bounced Reason	EmailBouncedReason	string	255
Email Opt Out	HasOptedOutOfEmail	boolean
Fax	Fax	phone	40
Fax Opt Out	HasOptedOutOfFax	boolean
Industry	Industry	picklist	40
Jigsaw Contact Id	JigsawContactId	string	20
Last Activity	LastActivityDate	date
Last Modified By	LastModifiedById	reference	15
Last Modified Date	LastModifiedDate	datetime
Last Referenced Date	LastReferencedDate	datetime
Last Transfer Date	LastTransferDate	date
Last Viewed Date	LastViewedDate	datetime
Lead	MasterRecordId	reference	15
Lead Currency	CurrencyIsoCode	picklist	3
Lead Division	Division	picklist	15
Lead ID	Id	id	15
Lead Owner	OwnerId	reference	15
Lead Source	LeadSource	picklist	40
Lead Status	Status	picklist	40
Mobile	MobilePhone	phone	40
Name	Salutation	picklist	40
Name	FirstName	string	40
Name	LastName	string	80
No. of Employees	NumberOfEmployees	int		8	0
Phone	Phone	phone	40
Photo URL	PhotoUrl	url	255
Rating	Rating	picklist	40
Received Connection Name	ConnectionReceivedId	reference	15
Sent Connection Name	ConnectionSentId	reference	15
System Modstamp	SystemModstamp	datetime
Title	Title	string	128
Unread By Owner	IsUnreadByOwner	boolean
Website	Website	url	255

Salesforce Field Reference Guide

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Lead

Fields