Lead

Represents a prospect or lead.

This guide only lists certain information for each object. For more information, including descriptions of the fields, see Lead in the Object Reference for the Salesforce Platform.

Fields

Field Name Field Label Type Digits Length Precision Scale
Address Address address
AnnualRevenue Annual Revenue currency 18 0
City City string 40
CleanStatus Clean Status picklist 40
Company Company string 255
CompanyDunsNumber Company D-U-N-S Number string 9
ConvertedAccountId Converted Account ID reference 18
ConvertedContactId Converted Contact ID reference 18
ConvertedDate Converted Date date
ConvertedOpportunityId Converted Opportunity ID reference 18
Country Country string 80
CreatedById Created By ID reference 18
CreatedDate Created Date datetime
CurrencyIsoCode Lead Currency picklist 3
CurrentGenerators__c Current Generator(s) string 100
DandbCompanyId D&B Company ID reference 18
Description Description textarea 32000
Email Email email 80
EmailBouncedDate Email Bounced Date datetime
EmailBouncedReason Email Bounced Reason string 255
Fax Fax phone 40
FirstName First Name string 40
GenderIdentity Gender Identity picklist 255
GeocodeAccuracy Geocode Accuracy picklist 40
Id Lead ID id 18
IndividualId Individual ID reference 18
Industry Industry picklist 255
IsConverted Converted boolean
IsDeleted Deleted boolean
IsPriorityRecord Important boolean
IsUnreadByOwner Unread By Owner boolean
Jigsaw Data.com Key string 20
JigsawContactId Jigsaw Contact ID string 20
LastActivityDate Last Activity date
LastModifiedById Last Modified By ID reference 18
LastModifiedDate Last Modified Date datetime
LastName Last Name string 80
LastReferencedDate Last Referenced Date datetime
LastViewedDate Last Viewed Date datetime
Latitude Latitude double 18 15
LeadSource Lead Source picklist 255
Longitude Longitude double 18 15
MasterRecordId Master Record ID reference 18
MobilePhone Mobile Phone phone 40
Name Full Name string 121
NumberOfEmployees Employees int 8
NumberofLocations__c Number of Locations double 3 0
OwnerId Owner ID reference 18
Phone Phone phone 40
PhotoUrl Photo URL url 255
PostalCode Zip/Postal Code string 20
Primary__c Primary picklist 255
ProductInterest__c Product Interest picklist 255
Pronouns Pronouns picklist 255
Rating Rating picklist 255
SICCode__c SIC Code string 15
Salutation Salutation picklist 40
State State/Province string 80
Status Status picklist 255
Street Street textarea 255
SystemModstamp System Modstamp datetime
Title Title string 128
Website Website url 255