ISVforce Guide

Welcome to the ISVforce Guide
ISVforce Quick Start
Grow Your AppExchange Business
Design and Build Your Solution
Package and Test Your Solution
Pass the AppExchange Security Review
Publish Your Solution on AppExchange
Sell on AppExchange with Checkout
Monitor Performance with Analytics for AppExchange Partners
Monitor Your AppExchange Performance with Marketplace Analytics
Marketplace Analytics Dashboard
Activity Summary in the Marketplace Analytics Dashboard
Filters in the Marketplace Analytics Dashboard
Visualizations in the Marketplace Analytics Dashboard
Activity Source Timeline
Activity Sources
Customer Engagement
Top AppExchange Searches
Marketplace Analytics CSV Files
Lead Events in Marketplace Analytics
Get Started with the Marketplace Analytics Dashboard
Marketplace Analytics FAQs
AppExchange App Analytics
Manage Orders
Manage Licenses
Manage Features
Provide a Free Trial of Your Solution
Support Your AppExchange Customers
Update Your Solution
Appendices
Glossary
PDF

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Activity Sources

See how traffic sources contribute to an activity on your AppExchange listing. Metric values are summed over a time period. If you want to see the number of activities during a specific day, week, month, or quarter, use the Activity Source Timeline instead.

The Activity Sources visualization with hightights around the local filter menu, the donut chart percentage, and the datapoint tooltip

To change activities, change the local filter (1). The percentage (2) within a chart segment represents the contribution of the traffic source to the activity’s total. To see the exact value of a metric, hover over the chart segment (3).

If the visualization doesn’t display data, try filtering by different metrics, or change the time period.

Definitions

Here’s how we define the activity metrics.
Activity Metric Description
Demos Demo button clicks associated with the search term.
Installs Installs associated with the search term.

Qualifying installs include those initiated on AppExchange, your website, or from a code repository. For AppExchange installs, the number represents successful completions of the Get It Now installation flow, and includes installs in production and sandbox orgs.
Lead Events Lead events associated with the search term.

Lead events include demos, test drives, and Get It Now clicks or installs. A customer who clicks Get It Now and installs your solution is counted as a single lead event.
Test Drives Test drive button clicks associated with the search term.
Visits Unique listing visits associated with the search term.
These internal traffic sources are associated with activities.
Internal Traffic Source Description
AppExchange Browse Activity by customers who reached your listing from areas of AppExchange that aren't included in other sources. For example, a customer who browses a Product Collection, an Industry Collection, or the AppExchange home page.
AppExchange Categories Activity by customers who reached your listing from one of AppExchange's Solutions by Type categories.
AppExchange Sponsored Activity by customers who reached your listing from AppExchange's Sponsored Solutions section.
AppExchange Recommended Activity by customers who reached your listing from an AppExchange personalized recommendation. Includes Recommended for You and Appy's Picks for You.
AppExchange Search Activity by customers who reached your listing from a search made using the AppExchange search bar.
These external traffic sources are associated with activities.
External Traffic Source Description
Facebook Activity by customers who reached your listing from a Facebook page or ad. Includes organic traffic and traffic from ads shown on the Facebook site or Facebook's Audience Network.
Google Activity by customers who reached your listing from a Google search or ad. Includes organic search traffic and traffic from ads shown on the Google Search Network or Google Display Network.
Web Activity by customers who reached your listing from any web source that isn't affiliated with Facebook or Google. Includes traffic from your company's website.