Activity Sources in AppExchange Marketplace Analytics

See how internal and external traffic sources contribute to activity on your AppExchange listing. For example, see how many installs resulted from customers who discovered your listing in an AppExchange search versus a Google search.

The Activity Sources visualization with highlights around the local filter menu and the datapoint tooltip.

To see exact values, hover over a chart segment (1).

If the visualization doesn’t display data, filter by different metrics, or change the time period.

Tip

Definitions

Here’s how we define the metrics that appear in this visualization.

Metric	Description
Demos	Demo button clicks associated with the source.
Installs	Installs associated with the source. Qualifying installs include the ones initiated on AppExchange, your website, or from a code repository. For AppExchange installs, the number represents successful completions of the Get It Now installation flow, and includes installs in production and sandbox orgs.
Lead Events	Lead events associated with the source. Lead events include: demos, test drives, chat interactions, Learn More clicks, and Get It Now clicks or installs. A customer who clicks Get It Now and then installs your solution is counted as a single lead event.
Test Drives	Test drive button clicks associated with the source.
Visits	Unique listing visits associated with the source.

These internal traffic sources are associated with activities.

Traffic Source	Description
AppExchange Browse	Activity by customers who reached your listing from areas of AppExchange that aren’t included in other sources. For example, a customer who browses a collection or the AppExchange home page.
AppExchange Categories	Activity by customers who reached your listing from one of AppExchange’s Solutions by Type categories. March 26, 2024 is the last date for which AppExchange Categories data is available. After this date, Solutions by Type categories are retired from AppExchange.
AppExchange Explore	Activity by customers who reached your listing from an AppExchange Explore page.
AppExchange Sponsored	Activity by customers who reached your listing from an AppExchange Sponsored Solutions section. After March 26, 2024, this traffic source includes data only from the Sponsored Solutions section on the AppExchange home page.
AppExchange Sponsored Explore	Activity by customers who reached your listing from the Sponsored Solutions section on an AppExchange Explore page.
AppExchange Sponsored Search	Activity by customers who reached your listing from the Sponsored Solutions section on an AppExchange search results page.
AppExchange Recommended	Activity by customers who reached your listing from an AppExchange personalized recommendation.
AppExchange Search	Activity by customers who reached your listing from a search made using the AppExchange search bar.

These external traffic sources are associated with activities.

Traffic Source	Description
Facebook	Activity by customers who reached your listing from a Facebook page or ad. Includes organic traffic and traffic from ads shown on the Facebook site or Facebook’s Audience Network.
Google	Activity by customers who reached your listing from a Google search or ad. Includes organic search traffic and traffic from ads shown on the Google Search Network or Google Display Network.
LinkedIn	Activity by customers who reached your listing from a LinkedIn post or ad.
Web	Activity by customers who reached your listing from any web source that isn’t affiliated with Facebook or Google. Includes traffic from your company’s website.
X (Twitter)	Activity by customers who reached your listing from an X (formerly Twitter) post or ad.

ISVforce Guide

Activity Sources in AppExchange Marketplace Analytics

Definitions