Enable AppExchange Lead Collection

Collect leads when customers interact with your AppExchange listings.

Before you enable lead collection, verify that the Salesforce org that receives leads is ready.

You must receive leads in a standard Salesforce org, not a Developer Edition org.
The org where you receive leads must have Web-to-Lead enabled.
Require reCaptcha Verification must be disabled in your Web-to-Lead settings.

User Permissions Needed
To edit AppExchange listings:	Manage Listings

Log in to the Salesforce Partner Community.
Click the Publishing tab.
On the Listing tab, click a listing tile.
Click the Leads tab.
Enable Collect leads when customers interact with this listing.
Specify the Salesforce org where you want to receive the leads. We recommend using your partner business org so that you can manage leads and licenses from a single, convenient location.
Enable lead collection for one or more activities.
Save your changes.

ISVforce Guide