ISVforce Guide

Welcome to the ISVforce Guide
ISVforce Quick Start
Grow Your AppExchange Business
Design and Build Your Solution
Package and Test Your Solution
Pass the AppExchange Security Review
Publish Your Solution on AppExchange
What Is AppExchange?
Business Plans for AppExchange Listings
Submit a Due Diligence and Compliance Certification
Publish on AppExchange
How Does AppExchange Search Work?
Email Notifications
Collect AppExchange Leads
AppExchange Leads
AppExchange Leads and License Activities
Enable AppExchange Lead Collection
AppExchange Lead Source Codes
Troubleshoot AppExchange Leads
Analytics Reports for Publishers
Update the Package in Your AppExchange Listing
AppExchange FAQ
Sell on AppExchange with Checkout
Monitor Performance with Analytics for AppExchange Partners
Manage Orders
Managing Licenses for Managed Packages
Partner Licensing Platform (Developer Preview)
Manage Features in First-Generation Managed Packages
Provide a Free Trial of Your Solution
Support Your AppExchange Customers
Update Your Solution
Appendices
Glossary
PDF

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AppExchange Leads and License Activities

When you enable lead collection for your AppExchange listing and a customer interacts with your listing, AppExchange records a lead. License records are generated when a customer installs your solution.

AppExchange can generate leads when a customer takes the specific actions on the listing for which you chose to generate leads.

Leads can be generated when a customer:
  • Installs your solution
  • Takes a test drive
  • Watches a demo or video
  • Signs up for a free trial
  • Clicks Learn More

By contrast, license records are generated only when a customer installs your solution. To receive licenses, you must also have the License Management Application (LMA) enabled in your partner business org.