Publish on AppExchange | ISVforce Guide

Connect Your Dev Hub or Packaging Org to the Partner Console
To add a package to your AppExchange solution listing, first connect the Dev Hub or packaging org associated with that package to the Partner Console.

Create or Edit Your Provider Profile
A polished, accurate provider profile is a key part of establishing customer trust in your app, component, or consulting service. In your profile, you can share a mission statement and include information such as your location and number of employees. People browsing listings see this information in the Provider Details section.

Create or Edit Your AppExchange Listing
Market your solution or consulting service by listing it on AppExchange. Use the Partner Console to create or edit a listing that stands out to customers. To access the Partner Console, go to the Publishing tab in the Salesforce Partner Community.

Add a Business Plan to an AppExchange Listing
Before submitting your product for security review, add a business plan to your AppExchange listing. The business plan includes details about your company and its operations, your product architecture, and compliance information. To add a business plan, go to your product listing in the AppExchange publishing console.

Make Your AppExchange Listing Effective
A great app, component, or consulting service deserves a listing to match. We gathered feedback from customers and Salesforce marketing experts to provide a list of tips to make your listing stand out.

Select an Installation Option
The easier it is for people to install your solution, the more likely it is they become paying customers. Offer the option that gives your customers the best installation experience.

Register Your Package and Choose License Settings
If you register a package and set up the License Management App (LMA), you receive a license record each time a customer installs your app or component. You can use licenses to track who is using your app or component and for how long.

Complete the Security Review Cycle
To distribute a managed package, Salesforce Platform API solution, or Marketing Cloud API solution on AppExchange, it must pass our security review. Use the security review submission interface in the Salesforce Partner Community to manage your reviews. Submit your solution for an initial review. Resubmit a solution you revised to correct security issues detected in a previous review. Pay security review and AppExchange listing fees.