Publish on AppExchange | ISVforce Guide

Launch the AppExchange Partner Console
The Partner Console is the complete business management site for ISV partners and consultants with AppExchange listings. It’s where partners create listings, manage security reviews, and monitor solution performance metrics.

Connect Your Dev Hub or Packaging Org to the Partner Console
To add a package to your AppExchange solution listing, first connect the Dev Hub or packaging org associated with that package to the Partner Console.

Create or Edit Your Provider Profile
A polished, accurate provider profile is a key part of establishing customer trust in your app, component, or consulting service. In your profile, you can share a mission statement and include information such as your location and number of employees. People browsing listings see this information in the Provider Details section.

Create or Edit Your AppExchange Listing
Market your solution or consulting service by listing it on AppExchange. Use the Partner Console to create or edit a listing that stands out to customers. To access the Partner Console, go to the Publishing tab in the Salesforce Partner Community.

Make Your AppExchange Listing Private
If you no longer want your AppExchange listing to be publicly available, make it private. After you make a listing private, customers can’t discover it by browsing or searching AppExchange. Customers who have the listing URL can still access private listings directly.

Select Business Needs for Your AppExchange Solution
When you create an AppExchange listing for your solution, you select up to 3 categories called business needs. Business needs describe what your solution does or the challenge that it solves. Learn how business needs help customers discover AppExchange solutions. Then review guidance for selecting business needs.

Show Diverse-Owned Business Details on Your AppExchange Listing
If your company is at least 51% owned or operated by members of one or more of these groups—women, veterans, minorities, person(s) with disability(ies), and the LGTBQ community—tell customers by adding the diverse-owned badge to your listing. When you add the badge to your listing, you also provide a link to your company’s certification, such as a National Minority Supplier Development Council (NSMDC) certificate.

Show Accessibility Details on Your AppExchange Listing
If you built your AppExchange solution with accessibility in mind, tell customers by adding the Accessible Solution badge to your listing. When you add the badge to your listing, you also provide a link to your solution’s accessibility conformance report. For example, you can link to a copy of a Web Content Accessibility Guidelines (WCAG) 2.1 report.

Show Pledge 1% Details on Your AppExchange Listing
If your company is a member of the Pledge 1% movement, let customers know by adding the Pledge 1% badge to your listing. Pledge 1% members commit to giving a percentage of their product, profit, equity, or time to nonprofit causes or charities.

Make Your AppExchange Listing Effective
A great app, component, or consulting service deserves a listing to match. We gathered feedback from customers and Salesforce marketing experts to provide a list of tips to make your listing stand out.

AppExchange Listing Approvals
Before you can publish your AppExchange listing, Salesforce must check that it complies with our partner brand guidelines and partner program policies.

Installation Methods for AppExchange Solutions
The easier it is for prospects to install your AppExchange solution, the more likely it is that they become paying customers. When you create your listing in the Partner Console, you’re prompted to select an installation method. Offer the method that gives them the best experience.

Register Your Managed Package and Choose License Settings
If you set up the License Management App (LMA) and register your managed package, you receive a license record each time a customer installs your AppExchange Solution. You can use licenses to track who is using your solution and for how long.

Complete the Security Review Cycle
Use the security review wizard in the AppExchange Partner Console to manage your reviews. Submit your solution for an initial review. Resubmit a solution that you revised to correct security issues detected in a previous review. Pay security review fees.