DigitalExperienceBundle: Marketing Workspace Bundle and Folders

DigitalExperienceBundle uses the marketing workspace type to organize content items used in marketing campaigns in a content-focused, text-based code structure.

For Marketing Cloud, the marketing folder contains one or more workspace folders, each representing an individual marketing workspace. Each workspace folder contains a collection of related content items, such as landing pages, forms, and emails, and their associated images and branding.

The folder for each marketing workspace includes content type folders, content item subfolders, and associated data that's contained in content.json and _meta.json files.

Marketing workspace type folder structure

The following content type folders represent the content types that are supported in a marketing workspace. For example, forms for a marketing workspace are stored under a content type folder called sfdc_cms__form.

sfdc_cms__brand Folder
sfdc_cms__brandSettings Folder
sfdc_cms__email Folder
sfdc_cms__form Folder
sfdc_cms__image Folder
sfdc_cms__landingPage Folder
sfdc_cms__languageSettings Folder

sfdc_cms__brand Folder

This content type folder contains one content subfolder per brand. Each content subfolder contains two or more JSON files:

_meta.json
content.json
If applicable, additional JSON files that represent variations of the content item

<apiName>/content.json

1{
2  "type" : "sfdc_cms__brand",
3  "title" : "brand 1",
4  "contentBody" : {
5    "baseFontFamily" : "{!$brand.fontFamily.arial}",
6    "baseFontSize" : {
7      "unit" : "px",
8      "value" : 16.0
9    },
10    "borderRadius" : {
11      "round" : {
12        "unit" : "rem",
13        "value" : 0.25
14      },
15      "square" : {
16        "unit" : "rem",
17        "value" : 0.0
18      }
19    },
20    "borderWeight" : {
21      "medium" : {
22        "unit" : "rem",
23        "value" : 0.125
24      },
25      "none" : {
26        "unit" : "rem",
27        "value" : 0.0
28      },
29      ...
30    },
31    "buttonStyleGroup" : {
32      "primary" : {
33        "lightning:borderRadius" : "{!$brand.borderRadius.round}",
34        "lightning:borderWidth" : "{!$brand.borderWeight.thin}",
35        "lightning:buttonColorGroup" : {
36          "backgroundColor" : "{!$brand.colorScheme.primaryAccent}",
37          "backgroundHoverColor" : "{!$brand.colorScheme.primaryAccentDerived}",
38          "borderColor" : "{!$brand.colorScheme.primaryAccent}",
39          "borderHoverColor" : "{!$brand.colorScheme.primaryAccentDerived}",
40          "textColor" : "{!$brand.colorScheme.primaryAccentContrast}",
41          "textHoverColor" : "{!$brand.colorScheme.primaryAccentContrastDerived}"
42        },
43        "lightning:padding" : {
44          "bottom" : {
45            "unit" : "rem",
46            "value" : 0.5
47          },
48          ...
49        },
50        "lightning:typography" : "{!$brand.typography.button.button1}"
51      },
52      "secondary" : {...},
53      "tertiary" : {...}
54    },
55    "colorScheme" : {
56      "contrast" : "#000000",
57      "neutral" : "#747474",
58      "primaryAccent" : "#99F077",
59      "primaryAccentContrast" : "#ffffff",
60      "primaryAccentContrastDerived" : "#000000",
61      "primaryAccentDerived" : "#7fd65f",
62      "root" : "#ffffff"
63    },
64    "fontFamily" : {
65      "arial" : {
66        "category" : "sans-serif",
67        "fallbacks" : [ "Helvetica" ],
68        "name" : "Arial"
69      },
70      "arialBlack" : {
71        "category" : "sans-serif",
72        "fallbacks" : [ "Gadget" ],
73        "name" : "Arial Black"
74      },
75      ...
76    },
77    "fontSize" : {
78      "large" : {
79        "unit" : "rem",
80        "value" : 1.125
81      },
82      "medium" : {
83        "unit" : "rem",
84        "value" : 1.0
85      },
86      ...
87    },
88    "spacing" : {
89      "large" : {
90        "bottom" : {
91          "unit" : "rem",
92          "value" : 1.5
93        },
94        "left" : {
95          "unit" : "rem",
96          "value" : 1.5
97        },
98        "right" : {
99          "unit" : "rem",
100          "value" : 1.5
101        },
102        "top" : {
103          "unit" : "rem",
104          "value" : 1.5
105        }
106      },
107      ...
108    },
109    "typography" : {
110      "button" : {
111        "button1" : {
112          "fontFamily" : "{!$brand.baseFontFamily}",
113          "fontSize" : "{!$brand.fontSize.medium}",
114          "fontWeight" : "{!$brand.fontWeight.normal}",
115          "letterSpacing" : "normal",
116          "lineHeight" : 1.5,
117          "textTransform" : "none"
118        }
119      },
120      ...
121    },
122    ...
123    "lightning:dataProviders" : [ ],
124    "sfdc_cms:einsteinBrandProperties" : {
125      "personality" : {
126        "defaultPersonality" : "professional"
127      }
128    },
129    "sfdc_cms:variants" : [ ]
130  },
131  "urlName" : "brand-1",
132  "sfdc_cms:title" : "brand 1",
133}

sfdc_cms__brandSettings Folder

This content type folder contains one content subfolder called brandSettings. The brandSettings content subfolder contains two or more JSON files:

_meta.json
content.json
If applicable, additional JSON files that represent variations of the content item

<apiName>/content.json

1{
2  "type" : "sfdc_cms__brandSettings",
3  "title" : "Brand Settings",
4  "contentBody" : {
5    "defaultBrand" : "brand3"
6  },
7  "urlName" : "brand-settings"
8}

sfdc_cms__email Folder

This content type folder contains one content subfolder per email. Each content subfolder contains two or more JSON files:

_meta.json
content.json
If applicable, additional JSON files that represent variations of the content item

In marketing workspaces, the default data graph, personalization recommenders, personalization points, and decisions aren't included in the bundle. If the workspace includes emails with personalized content that’s based on these objects, then:

Any merge field or repeater that uses the default data graph or a personalization recommender from the source org is broken in the target org.
Any dynamic content variations of email components are removed and only the default variations appear in the email.

Note

<apiName>/content.json

1{
2  "type" : "sfdc_cms__email",
3  "title" : "Email_marketingSpaceA",
4  "contentBody" : {
5    "backgroundColor" : "#f3f3f3",
6    "lightning:brandSource" : {
7      "defaultBrandOption" : "sfdcBrand"
8    },
9    "lightning:colorScheme" : "{!$brand.colorScheme}",
10    "lightning:dataProviders" : [ {
11      "attributes" : {
12        "objectApiName" : "UnifiedIndividual__dlm"
13      },
14      "definition" : "sfdc_cms__unifiedIndividualDataProvider",
15      "sfdcExpressionKey" : "unifiedIndividual"
16    } ],
17    "lightning:padding" : "{!$brand.spacing.none}",
18    "messagePurpose" : "promotional",
19    "sfdc_cms:block" : {
20      "definition" : "sfdc_cms/rootContentBlock",
21      "id" : "6458e24b-c1a8-4f7d-b6f0-3659c092f1c3",
22      "type" : "block",
23      "children" : [ {
24        "attributes" : {
25          "lightning:borderRadius" : "{!$brand.borderRadius.square}",
26          "lightning:borderWidth" : "{!$brand.borderWeight.none}",
27          "lightning:colorScheme" : "{!$brand.colorScheme}",
28          "lightning:margin" : "{!$brand.spacing.none}",
29          "lightning:padding" : "{!$brand.spacing.xSmall}",
30          "stackOnMobile" : true,
31          "lightning:backgroundImage" : {
32            "repeat" : "no-repeat",
33            "position" : "center center",
34            "size" : "cover"
35          }
36        },
37        "definition" : "lightning/section",
38        "id" : "b61c4d08-7985-41f2-a38c-7f8338e56e00",
39        "type" : "block",
40        "children" : [ {
41          "attributes" : {
42            "columnWidth" : 12.0,
43            "lightning:borderRadius" : "{!$brand.borderRadius.square}",
44            "lightning:borderWidth" : "{!$brand.borderWeight.none}",
45            "lightning:colorScheme" : "{!$brand.colorScheme}",
46            "lightning:margin" : "{!$brand.spacing.none}",
47            "lightning:padding" : "{!$brand.spacing.xSmall}",
48            "lightning:verticalAlignment" : "top",
49            "lightning:backgroundImage" : {
50              "repeat" : "no-repeat",
51              "position" : "center center",
52              "size" : "cover"
53            }
54          },
55          "definition" : "lightning/column",
56          "id" : "778d9976-82ec-49aa-a3de-ac6485332434",
57          "type" : "block",
58          "children" : [ ]
59        } ]
60      } ]
61    },
62    "sfdc_cms:title" : "Email_marketingSpaceA",
63    "subjectLine" : "Email_marketingSpaceA subject{!$organization.Address}",
64    "lightning:expressions" : [ ],
65    "lightning:backgroundImage" : {
66      "repeat" : "no-repeat",
67      "position" : "center center",
68      "size" : "cover"
69    },
70    "sfdc_cms:variants" : [ ]
71  },
72  "urlName" : "email-mk1"
73}

sfdc_cms__form Folder

This content type folder contains one content subfolder per form. Each content subfolder contains two or more JSON files:

_meta.json
content.json
If applicable, additional JSON files that represent variations of the content item

<apiName>/content.json

1{
2  "type" : "sfdc_cms__form",
3  "title" : "Form1_mk1",
4  "contentBody" : {
5    "lightning:brandSource" : {
6      "defaultBrandOption" : "sfdcBrand"
7    },
8    "lightning:dataProviders" : [ {
9      "attributes" : {
10        "objectApiName" : "Account",
11        "recordTypeId" : "012000000000000AAA"
12      },
13      "definition" : "sfdc_cms__recordDataProvider",
14      "sfdcExpressionKey" : "Flow1"
15    } ],
16    "sfdc_cms:block" : {
17      "definition" : "sfdc_cms/rootContentBlock",
18      "id" : "fef7b2b0-5ddf-4f0e-b0d5-cdbc77a897e9",
19      "type" : "block",
20      "children" : [ {
21        "attributes" : {
22          "lightning:borderRadius" : "{!$brand.borderRadius.square}",
23          "lightning:borderWidth" : "{!$brand.borderWeight.none}",
24          "lightning:colorScheme" : "{!$brand.colorScheme}",
25          "lightning:margin" : "{!$brand.spacing.none}",
26          "lightning:padding" : "{!$brand.spacing.xSmall}",
27          "stackOnMobile" : true,
28          "lightning:backgroundImage" : {
29            "repeat" : "no-repeat",
30            "position" : "center center",
31            "size" : "cover"
32          }
33        },
34        "definition" : "lightning/section",
35        "id" : "43dc4273-47e2-43ad-9e64-f0862eb0fcdf",
36        "type" : "block",
37        "children" : [ {
38          "attributes" : {
39            "columnWidth" : 12.0,
40            "lightning:borderRadius" : "{!$brand.borderRadius.square}",
41            "lightning:borderWidth" : "{!$brand.borderWeight.none}",
42            "lightning:colorScheme" : "{!$brand.colorScheme}",
43            "lightning:margin" : "{!$brand.spacing.none}",
44            "lightning:padding" : "{!$brand.spacing.xSmall}",
45            "lightning:verticalAlignment" : "top",
46            "lightning:backgroundImage" : {
47              "repeat" : "no-repeat",
48              "position" : "center center",
49              "size" : "cover"
50            }
51          },
52          "definition" : "lightning/column",
53          "id" : "95fc1b5c-481d-4d32-bd03-fec0a4d7aaa0",
54          "type" : "block",
55          "children" : [ {
56            "attributes" : {
57              "lightning:borderRadius" : "{!$brand.borderRadius.square}",
58              "lightning:borderWidth" : "{!$brand.borderWeight.none}",
59              "lightning:formInputColorGroup" : {
60                "backgroundColor" : "{!$brand.colorScheme.root}",
61                "borderColor" : "{!$brand.colorScheme.neutral}",
62                "textColor" : "{!$brand.colorScheme.contrast}"
63              },
64              "lightning:horizontalAlignment" : "left",
65              "lightning:inputTypography" : "{!$brand.typography.input.input1}",
66              "lightning:labelTypography" : "{!$brand.typography.label.label1}",
67              "lightning:margin" : "{!$brand.spacing.none}",
68              "lightning:padding" : "{!$brand.spacing.none}",
69              "maxLength" : 255.0,
70              "sfdc_cms:fieldReference" : "{!Flow1.Name}",
71              "sfdc_cms:formInputLabelProperty" : "Account Name",
72              "sfdc_cms:formInputNameProperty" : "Name",
73              "sfdc_cms:formInputRequiredProperty" : true,
74              "width" : "auto"
75            },
76            "definition" : "lightning/inputText",
77            "id" : "6aac0596-26c6-457a-9a9a-cc43ba622739",
78            "type" : "block"
79          } ]
80        } ]
81      }, {
82        "attributes" : {
83          "lightning:borderRadius" : "{!$brand.borderRadius.square}",
84          "lightning:borderWidth" : "{!$brand.borderWeight.none}",
85          "lightning:colorScheme" : "{!$brand.colorScheme}",
86          "lightning:margin" : "{!$brand.spacing.none}",
87          "lightning:padding" : "{!$brand.spacing.xSmall}",
88          "stackOnMobile" : true,
89          "lightning:backgroundImage" : {
90            "repeat" : "no-repeat",
91            "position" : "center center",
92            "size" : "cover"
93          }
94        },
95        "definition" : "lightning/section",
96        "id" : "7fe6298e-8c83-4dac-9596-02c629fdc519",
97        "type" : "block",
98        "children" : [ {
99          "attributes" : {
100            "columnWidth" : 12.0,
101            "lightning:borderRadius" : "{!$brand.borderRadius.square}",
102            "lightning:borderWidth" : "{!$brand.borderWeight.none}",
103            "lightning:colorScheme" : "{!$brand.colorScheme}",
104            "lightning:margin" : "{!$brand.spacing.none}",
105            "lightning:padding" : "{!$brand.spacing.xSmall}",
106            "lightning:verticalAlignment" : "top",
107            "lightning:backgroundImage" : {
108              "repeat" : "no-repeat",
109              "position" : "center center",
110              "size" : "cover"
111            }
112          },
113          "definition" : "lightning/column",
114          "id" : "976bff41-3fa9-4d04-aaf8-3590cb87909f",
115          "type" : "block",
116          "children" : [ {
117            "attributes" : {
118              "lightning:borderRadius" : "{!$brand.buttonStyleGroup.primary.lightning:borderRadius}",
119              "lightning:borderWidth" : "{!$brand.buttonStyleGroup.primary.lightning:borderWidth}",
120              "lightning:buttonColorGroup" : "{!$brand.buttonStyleGroup.primary.lightning:buttonColorGroup}",
121              "lightning:horizontalAlignment" : "center",
122              "lightning:margin" : "{!$brand.spacing.none}",
123              "lightning:padding" : "{!$brand.buttonStyleGroup.primary.lightning:padding}",
124              "lightning:typography" : "{!$brand.buttonStyleGroup.primary.lightning:typography}",
125              "sfdc_cms:styleGroup" : "{!$brand.buttonStyleGroup.primary}",
126              "text" : "Submit",
127              "width" : "auto",
128              "lightning:click" : {
129                "actions" : [ {
130                  "definition" : "sfdc_cms/customEventAction",
131                  "attributes" : {
132                    "type" : "formsubmit",
133                    "options" : {
134                      "bubbles" : true
135                    }
136                  }
137                } ]
138              }
139            },
140            "definition" : "lightning/actionButton",
141            "id" : "84c67ba2-fffc-46d1-80af-35e66ae85ef3",
142            "type" : "block"
143          } ]
144        } ]
145      } ]
146    },
147    "sfdc_cms:title" : "Form1_mk1",
148    "formsubmission" : {
149      "actions" : [ {
150        "definition" : "sfdc_cms/umaFormSubmissionAction",
151        "attributes" : {
152          "formId" : "{!$form.id}",
153          "pageReferenceId" : "{!$page.id}",
154          "formData" : "{!$form.fields}"
155        }
156      }, {
157        "definition" : "sfdc_cms/showThankYouAction",
158        "attributes" : {
159          "message" : "Thank you for your submission."
160        }
161      } ]
162    }
163  },
164  "urlName" : "form1-mk1"
165}

sfdc_cms__image Folder

This content type folder contains one content subfolder per image. Each content subfolder contains two or more JSON files and a _media subfolder that contains the image file.

_meta.json
content.json
If applicable, additional JSON files that represent variations of the content item

<apiName>/content.json

1{
2  "type" : "sfdc_cms__image",
3  "title" : "Img1_mk1",
4  "contentBody" : {
5    "sfdc_cms:media" : {
6      "source" : {
7        "mimeType" : "image/png",
8        "ref" : "0sNSB000001rKsr2AE",
9        "type" : "file",
10        "size" : 538158
11      }
12    }
13  },
14  "urlName" : "img1-mk1"
15}

sfdc_cms__landingPage Folder

This content type folder contains one content subfolder per landing page. Each content subfolder contains two or more JSON files:

_meta.json
content.json
If applicable, additional JSON files that represent variations of the content item

<apiName>/content.json

1{
2  "type" : "sfdc_cms__landingPage",
3  "title" : "LandingPageA_marketingSpaceA",
4  "contentBody" : {
5    "lightning:brandSource" : {
6      "defaultBrandOption" : "sfdcBrand"
7    },
8    "sfdc_cms:block" : {
9      "definition" : "sfdc_cms/rootContentBlock",
10      "id" : "ac065643-646a-4b1e-b5ed-7eeeed90d0d3",
11      "type" : "block",
12      "children" : [ {
13        "attributes" : {
14          "lightning:borderRadius" : "{!$brand.borderRadius.square}",
15          "lightning:borderWidth" : "{!$brand.borderWeight.none}",
16          "lightning:colorScheme" : "{!$brand.colorScheme}",
17          "lightning:margin" : "{!$brand.spacing.none}",
18          "lightning:padding" : "{!$brand.spacing.xSmall}",
19          "stackOnMobile" : true,
20          "lightning:backgroundImage" : {
21            "repeat" : "no-repeat",
22            "position" : "center center",
23            "size" : "cover"
24          }
25        },
26        "definition" : "lightning/section",
27        "id" : "f6371eda-aafc-4164-a18f-284e49071b76",
28        "type" : "block",
29        "children" : [ {
30          "attributes" : {
31            "columnWidth" : 12.0,
32            "lightning:borderRadius" : "{!$brand.borderRadius.square}",
33            "lightning:borderWidth" : "{!$brand.borderWeight.none}",
34            "lightning:colorScheme" : "{!$brand.colorScheme}",
35            "lightning:margin" : "{!$brand.spacing.none}",
36            "lightning:padding" : "{!$brand.spacing.xSmall}",
37            "lightning:verticalAlignment" : "top",
38            "lightning:backgroundImage" : {
39              "repeat" : "no-repeat",
40              "position" : "center center",
41              "size" : "cover"
42            }
43          },
44          "definition" : "lightning/column",
45          "id" : "db82b936-f2d8-4d47-b373-71dff7fc1f1d",
46          "type" : "block",
47          "children" : [ {
48            "attributes" : {
49              "imageFitConfig" : {
50                "width" : {
51                  "unit" : "%",
52                  "value" : 100.0
53                }
54              },
55              "imageInfo" : {
56                "altText" : "",
57                "overrideAltText" : false,
58                "source" : {
59                  "ref" : "Img1_mk1",
60                  "type" : "imageReference"
61                },
62                "url" : "/cms/media/MCWJDAQWY2HREBRENINOZIKNNVNM"
63              },
64              "lightning:borderRadius" : "{!$brand.borderRadius.square}",
65              "lightning:borderWidth" : "{!$brand.borderWeight.none}",
66              "lightning:colorGroup" : {
67                "backgroundColor" : "{!$brand.colorScheme.root}",
68                "borderColor" : "{!$brand.colorScheme.neutral}",
69                "linkColor" : "{!$brand.colorScheme.primaryAccent}",
70                "textColor" : "{!$brand.colorScheme.contrast}"
71              },
72              "lightning:horizontalAlignment" : "center",
73              "lightning:margin" : "{!$brand.spacing.none}",
74              "lightning:padding" : "{!$brand.spacing.none}",
75              "lightning:typography" : "{!$brand.typography.paragraph.paragraph1}"
76            },
77            "definition" : "lightning/image",
78            "id" : "6775db07-8343-420c-918a-0d91c193902d",
79            "type" : "block"
80          } ]
81        } ]
82      } ]
83    },
84    "sfdc_cms:seoProperties" : {
85      "isIndexed" : false,
86      "title" : "LandingPageA_marketingSpaceA"
87    },
88    "sfdc_cms:title" : "LandingPageA_marketingSpaceA",
89    "lightning:dataProviders" : [ ],
90    "lightning:backgroundImage" : {
91      "repeat" : "no-repeat",
92      "position" : "center center",
93      "size" : "cover"
94    }
95  },
96  "urlName" : "lp1-mk1"
97}

sfdc_cms__languageSettings Folder

This content type folder contains one content subfolder called languages. The languages content subfolder contains two or more JSON files:

_meta.json
content.json
If applicable, additional JSON files that represent variations of the content item

<apiName>/content.json

1{
2  "type" : "sfdc_cms__languageSettings",
3  "title" : "LanguageContent",
4  "contentBody" : {
5    "languages" : [ {
6      "locale" : "en_US",
7      "label" : "English (US)",
8      "isActive" : true,
9      "isAuthoringOnly" : false
10    } ],
11    "defaultLocale" : "en_US"
12  },
13  "urlName" : "languagecontent"
14}

Metadata API Developer Guide

DigitalExperienceBundle: Marketing Workspace Bundle and Folders

sfdc_cms__brand Folder

sfdc_cms__brandSettings Folder

sfdc_cms__email Folder

sfdc_cms__form Folder

sfdc_cms__image Folder

sfdc_cms__landingPage Folder

sfdc_cms__languageSettings Folder