From there, several factors can influence your choice to use one language over another:
- AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements.
In general, the vast majority of users can handle the tasks they need to perform using AMPscript. Ultimately, many factors help determine which language helps you complete your task in the most elegant and efficient manner possible. However, the above factors can help you make a more informed decision. Consult your Marketing Cloud account representative if you have any further questions about which language to use.