Individual

Represents a customer’s data privacy and protection preferences. Data privacy records based on the Individual object store your customers’ preferences. Data privacy records are associated with related leads, contacts, person accounts, and users.

For more information, see Individual in the Object Reference for Salesforce and Lightning Platform.

Fields

Field Name	Field Label	Type	Digits	Length
`BirthDate`	Birth Date	date
`CanStorePiiElsewhere`	OK to Store PII Data Elsewhere	boolean
`ChildrenCount`	Number of Children	int	9
`ConsumerCreditScore`	Consumer Credit Score	int	9
`ConsumerCreditScoreProviderName`	Consumer Credit Score Provider Name	string		255
`ConvictionsCount`	Conviction Count	int	9
`CreatedById`	Created By ID	reference		18
`CreatedDate`	Created Date	datetime
`DeathDate`	Death Date	date
`FirstName`	First Name	string		40
`HasOptedOutGeoTracking`	Block Geolocation Tracking	boolean
`HasOptedOutProcessing`	Don't Process	boolean
`HasOptedOutProfiling`	Don't Profile	boolean
`HasOptedOutSolicit`	Don't Market	boolean
`HasOptedOutTracking`	Don't Track	boolean
`Id`	Individual ID	id		18
`IndividualsAge`	Individual's Age	picklist		255
`InfluencerRating`	Influencer Rating	int	9
`IsDeleted`	Deleted	boolean
`IsHomeOwner`	Is Homeowner	boolean
`LastModifiedById`	Last Modified By ID	reference		18
`LastModifiedDate`	Last Modified Date	datetime
`LastName`	Last Name	string		80
`LastViewedDate`	Last Viewed Date	datetime
`MasterRecordId`	Master Record ID	reference		18
`MilitaryService`	Military Service	picklist		255
`Name`	Name	string		121
`Occupation`	Occupation	string		150
`OwnerId`	Owner ID	reference		18
`Salutation`	Salutation	picklist		40
`SendIndividualData`	Export Individual's Data	boolean
`ShouldForget`	Forget this Individual	boolean
`SystemModstamp`	System Modstamp	datetime
`Website`	Website	url		255

Salesforce Field Reference Guide

Individual

Fields