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Select an Installation Option

The easier it is for people to install your solution, the more likely it is they become paying customers. Offer the option that gives your customers the best installation experience.
Option When to choose this option:
Directly from the AppExchange If your offering is packaged, this option provides the simplest installation experience. It allows people to install your offering into their Salesforce sandbox or production environment through the AppExchange installation sequence without assistance from you. This option is required for components and recommended for apps.
From your website If your app is a downloadable client or needs additional information to be installed, this option is the best. After users click Get It Now on your listing and agree to the terms and conditions, they are directed to your website to complete the installation process. Make sure that you’ve provided clear download instructions and performed the required setup or configuration.
They should contact us to install it If your installation or selection process requires your assistance, you must choose this option. After agreeing to terms and conditions, the customer is told that you’ll be in touch shortly to help with installation. Make sure that your company has the resources to assist potential customers.