Accelerated Data Ingest

Data 360 allows ingesting CRM data directly into the Real-time layer. This eliminates the need to wait for the standard Data 360 pipeline to process the data. As a result, organizations can access fresh and updated 360-degree user profiles instantly, facilitating effective agentic conversations and triggering timely user communications without delays.

With this feature enabled, after CRM data is ingested into Data 360 DLOs using the Salesforce CRM connector, the data becomes available in the real-time layer within approximately one minute of landing in the DLO. This ensures that the ingested data is ready for real-time operations, including real-time identity resolution, real-time insights, real-time segmentation, and real-time actions.

The one-minute delay is expected but not guaranteed by an SLA.
  • Agentforce service agents: Give Agentforce agents access to fully up-to-date CRM profile data so they can respond to customer issues with current context.
  • Proactive notifications and alerts: Send real-time notifications based on Salesforce CRM updates, such as changes to a customer’s profile or the status of an eCommerce order.
  • Web and mobile personalization: Ensure personalization recommendations and decisions reflect the latest CRM data, such as recent changes to a customer’s profile or eCommerce order status, so every interaction is relevant and timely.

  1. When creating or editing a Real-Time Data Graph, go to the Real-Time Consumption Limits screen.

  2. Under Real-time Data Ingestion, select Process all non-web and non-mobile data streams in real time.

  3. Expand Advanced Controls and select Salesforce CRM connector data.

  4. Click Save.