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AMP Performance Timeline in AppExchange Marketplace Analytics

See how your AppExchange Marketing Program (AMP) promotions contribute to listing activity over time. For example, see how many listing visits resulted from the industry promotion that you purchased last quarter.

You must participate in the AppExchange Marketing Program to view data in the AMP Performance Timeline. Learn more about AMP on AppExchange.

Note

The AMP Performance Timeline visualization with the local filters highlighted

To change AMP promotions, activities, or time scale, adjust the local filters (1). The y-axis resizes based on the promotions and activities that you select. To resize the x-axis, change the View By filter. To see exact values, hover over a line in the chart. Data is available for AMP promotions from August 18, 2021 forward.

If the visualization doesn’t display data, filter by different metrics, or change the time period.

Tip

Definitions

Here’s how we define the metrics that appear in this visualization.
Metric Description
Installs Installs of your solution on AppExchange, your website, or from a code repository attributed to an AMP promotion. For AppExchange installs, we count the number of successful completions of the Get It Now installation flow. Includes installations in production and sandbox orgs.
Lead Events Unique lead events attributed to an AMP promotion. Events include: demos, test drives, chat interactions, Learn More clicks, and Get It Now clicks or installs. A customer who clicks Get It Now and installs your solution is counted as a single lead event.
Visits Visits to your listing attributed to an AMP promotion. Includes repeat visits by the customer.
Sponsored Tile Hovers Hovers over your sponsored listing tile. To qualify as a hover, the customer must pause long enough over the tile to display the listing detail popover. Includes any repeat hovers by the customer.

Customers can hover over sponsored listing tiles on AppExchange’s category and app collection pages. The sponsored hover action isn’t available on home page listing tiles.

Note

Sponsored Tile Views Views of your sponsored listing tile during home page, industry, or category promotions. To qualify as a view, the entire tile must be visible in the customer’s browser. Includes any repeat views by the customer.