Customer Engagement in AppExchange Marketplace Analytics

See how customers interact with your listing and its resources over time. For example, compare how many times customers viewed white papers versus customization guides.

The Customer Engagement visualization with highlights around the local filter menu and a segment in the bar chart

To change activities or the time scale, adjust the local filters (1). The y-axis resizes based on the activities that you select. To resize the x-axis, change the View By filter. To see exact values, hover over a chart segment (2).

If the visualization doesn’t display data, filter by different metrics, or change the time period.

Tip

Definitions

Here’s how we define the metrics that appear in this visualization.

Metric	Description
Case Studies	Views of your listing’s case studies.
Customization Guides	Views of your listing’s customization guides.
Data Sheets	Views of your listing’s data sheets.
Demos	Clicks on your listing’s Watch Demo button.
Get It Nows	Clicks on your listing’s Get It Now button. Customers who click the button start the Get It Now installation flow but potentially don’t complete it.
Tile Hovers	Hovers over your listing tile. To qualify as a hover, the customer must pause long enough over the tile to display the listing detail popover. Includes repeat hovers by the customer. Customers can hover over listing tiles on AppExchange’s category and collection pages. The tile hover action isn’t available on home page or search page tiles. Note
Installs	Installs of your solution initiated on AppExchange, your website, or from a code repository. For AppExchange installs, we count the number of successful completions of the Get It Now installation flow. Includes installs in production and sandbox orgs.
Lead Events	Lead events on your listing. Events include: demos, test drives, chat interactions, Learn More clicks, and Get It Now clicks or installs. A customer who clicks Get It Now and then installs your solution is counted as a single lead event.
Saves	Clicks on your listing’s Save button.
Screenshot n	Views of screenshot number n. This number corresponds to the number shown in the image carousel on your listing.
Test Drives	Clicks on your listing’s Test Drive button.
Testimonials	Views of your listing’s testimonials.
Tile Views	Views of your listing tile. To qualify as a view, the entire tile must be visible in the customer’s browser. Includes repeat views by the customer.
Webinars	Views of your listing’s webinars.
White Papers	Views of your listing’s white papers.
Visits	Visits to your listing. Includes repeat visits by the customer.

ISVforce Guide

Customer Engagement in AppExchange Marketplace Analytics

Definitions