Custom Event (Version 3.x)

A custom event lets you track unique user interactions and send data that isn’t covered by standard events. You can include a flexible payload of user-defined attributes to capture the specific details of an interaction. You can then map these attributes to a Custom Event Schema in Data 360 using the Mobile Schema naming conventions.

Here’s an example of a custom event that captures a user’s gift preferences.

Here’s an example showing the same custom event for capturing a user’s gift preferences on Android.

Nested attribute keys are flattened using parent-child naming (for example, gift.message becomes giftMessage) per the schema mapping rules.