Anonymous and Known Profile Data

To associate behavioral data with an anonymous user in Data 360, you must first capture a profile event for that user. Until a profile event is captured (such as, during login), behavioral data isn’t available, and the anonymous user remains unlinked.

With the recommended schema, use the identity event for this purpose. The Web SDK assigns a new anonymousId to a customer when they first visit or when their identifier changes. At the same time, it sends a blank identity event to serve as the initial profile event. This ensures that behavioral data can be collected for the anonymous user and later associated with their known profile once they log in.