Amazon DSP Field Mappings
Note: Unmapped fields aren’t currently supported. Check the Release Notes for updates.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Advertiser | Advertiser Name | Text |
| AdvertiserID | Advertiser Id | Text |
| City | Targeted Segment Location | Text |
| Country | Targeted Segment Location | Text |
| Creative | Ad Name | Text |
| CreativeID | Ad Id | Text |
| DMA Code | Targeted Segment Location | Text |
| DMA Name | Unmapped | Text |
| ExternalLineItemID | Media Buy Category | Text |
| ExternalOrderID | Campaign Group | Text |
| LineItem | Media Buy Name | Text |
| LineItemBudget | Media Buy Budget | Number |
| LineItemEndDate | Media Buy End Date | Date |
| LineItemID | Media Buy Key | Text |
| LineItemStartDate | Media Buy Start Date | Date |
| OrderBudget | Campaign Budget | Number |
| OrderCurrency | Currency | Text |
| OrderEndDate | Campaign End Date | DateTime |
| OrderID | Campaign Key | Text |
| OrderName | Campaign Name | Text |
| OrderStartDate | Campaign Start Date | DateTime |
| PostalCode | (empty) | Text |
| Region | Targeted Segment Location | Text |
| Size | Unmapped | Text |
| TimeZone// | Unmapped | Text |
| date_id | Date Time | DateTime |
| 3pFee-Automotive(absorbed) | Unmapped | Number |
| 3pFee-CPM_1 | Unmapped | Number |
Note: Unmapped fields aren’t currently supported. Check the Release Notes for updates.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| AdvertiserID_CONV | Advertiser Name | Text |
| Advertiser_CONV | Advertiser Id | Text |
| City_CONV | Targeted Segment Location | Text |
| Conversion Tag Name | Conversion Tag Name | Text |
| Country_CONV | Targeted Segment Location | Text |
| CreativeID_CONV | Ad Id | Text |
| Creative_CONV | Ad Name | Text |
| DMA Code_CONV | Targeted Segment Location | Text |
| DMA Name_CONV | Unmapped | Text |
| ExternalLineItemID_CONV | Media Buy Category | Text |
| ExternalOrderID_CONV | Campaign Group | Text |
| LineItemBudget_CONV | Media Buy Budget | Number |
| LineItemEndDate_CONV | Media Buy End Date | Date |
| LineItemID_CONV | Media Buy Id | Text |
| LineItemStartDate_CONV | Media Buy Start Date | Date |
| LineItem_CONV | Media Buy Name | Text |
| OrderBudget_CONV | Campaign Budget | Number |
| OrderCurrency_CONV | Currency | Text |
| OrderEndDate_CONV | Campaign End Date | DateTime |
| OrderID_CONV | Campaign Id | Text |
| OrderName_CONV | Campaign Name | Text |
| OrderStartDate_CONV | Campaign Start Date | DateTime |
| PostalCode_CONV | Unmapped | Text |
| Region_CONV | Targeted Segment Location | Text |
| Size_CONV** | Unmapped | Text |
| TimeZone_CONV | Unmapped | DateTime |
| date_id_CONV | Date Time | DateTime |
| Post Click Conversions | Post Click Conversions | Number |
| Post Impression Conversions | Post Impression Conversions | Number |
| Total Conversions | Conversions | Number |
| Revenue | Revenue | Number |
| unitsSold | Unmapped | Number |
| NewtoBrandProductSales | Unmapped | Number |