Field Mapping for Criteo Marketing
Unmapped fields aren’t currently supported. Check the Release Notes for updates.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| AdId | Ad Id | Text |
| ad_name | Name | Text |
| creativeId | Primary Ad Creative Id | Text |
| status | Ad Creative Status | Text |
| format | Ad Format | Text |
| description | Ad Creative Text | Text |
| url | Ad Creative Image | Text |
| type | Ad Creative Type | Text |
| callsToAction | Ad Creative Call To Action | Text |
| landingPageUrl | Ad Creative Click Url | Text |
| advertiser | Campaign Advertiser | Text |
| advertiser_id | Campaign Advertiser Id | Text |
| campaign_external_id | Campaign Id | Text |
| campaign_name | Campaign Name | Text |
| marketing_objective | Campaign Method | Number |
| AdsetId | Media Buy Id | Text |
| Adset | Media Buy Name | Text |
| objective | Media Buy Category | Text |
| mediaType | Media Buy Format | Text |
| deliveryStatus | Media Buy Status | Text |
| schedule.startDate | Start Date | Text |
| schedule.endDate | End Date | Text |
| targeting.geoLocation.countries | Location | Text |
| targeting.deliveryLimitations.devices + targeting.deliveryLimitations.operatingSystems | DeviceType | Text |
| targeting.geoLocation.countries + targeting.deliveryLimitations.devices + targeting.deliveryLimitations.operatingSystems | Targeting Id | Text |
| CategoryId | Ad Site Id | Text |
| Category | Name | Text |
| Device | Device Category | Text |
| Os | OS Name | Text |
| Device_Os | Device Type Configuration Id | Text |
| coupon_id | Unmapped | Text |
| coupon | Unmapped | Text |
| channel | Unmapped | Text |
| channel_id | Unmapped | Text |
| currency | currency | Text |
| date_id | Day | DateTime |
| bounce_rate | Unmapped | Number |
| clicks | Clicks | Number |
| Audience | Unmapped | Number |
| displays | Impressions | Number |
| exposed_users | Unmapped | Number |
| Cost | Spend | Number |
| non_viewable_displays | Unmapped | Number |
| overall_competition_win | Unmapped | Number |
| potential_displays | Unmapped | Number |
| qualified_visits | Unmapped | Number |
| reach | Reach | Number |
| untrackable_displays | Unmapped | Number |
| viewable_displays | Unmapped | Number |
| visits | Website Clicks | Number |
Unmapped fields aren’t currently supported. Check the Release Notes for updates.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| AdId | Ad Id | Text |
| ad_name | Name | Text |
| creativeId | Primary Ad Creative Id | Text |
| status | Ad Creative Status | Text |
| format | Ad Format | Text |
| description | Ad Creative Text | Text |
| url | Ad Creative Image | Text |
| type | Ad Creative Type | Text |
| callsToAction | Ad Creative Call To Action | Text |
| landingPageUrl | Ad Creative Click Url | Text |
| advertiser | Campaign Advertiser | Text |
| advertiser_id | Campaign Advertiser Id | Text |
| campaign_external_id | Campaign Id | Text |
| campaign_name | Campaign Name | Text |
| marketing_objective | Campaign Method | Text |
| AdsetId | Media Buy Id | Text |
| Adset | Media Buy Name | Text |
| objective | Media Buy Category | Text |
| mediaType | Media Buy Format | Text |
| deliveryStatus | Media Buy Status | Text |
| schedule.startDate | Start Date | Text |
| schedule.endDate | End Date | Text |
| targeting.geoLocation.countries | Location | Text |
| targeting.deliveryLimitations.devices + targeting.deliveryLimitations.operatingSystems | DeviceType | Text |
| targeting.geoLocation.countries + targeting.deliveryLimitations.devices + targeting.deliveryLimitations.operatingSystems | Targeting Id | Text |
| CategoryId | Ad Site Id | Text |
| Category | Name | Text |
| Device | Device Category | Text |
| Os | OS Name | Text |
| Device_Os | Device Type Configuration Id | Text |
| coupon_id | Unmapped | Text |
| coupon | Unmapped | Text |
| channel | Unmapped | Text |
| channel_id | Unmapped | Text |
| currency | currency | Text |
| date_id | Day | DateTime |
| advertiser_all_value | Unmapped | Number |
| advertiser_value | Unmapped | Number |
| app_installs | Unmapped | Number |
| average_cart_all_client_attribution | Unmapped | Number |
| average_cart_all_pc_1d | Unmapped | Number |
| average_cart_all_pc_30d | Unmapped | Number |
| average_cart_all_pc_30d_pv_24h | Unmapped | Number |
| average_cart_all_pc_7d | Unmapped | Number |
| average_cart_client_attribution | Unmapped | Number |
| average_cart_pc_1d | Unmapped | Number |
| average_cart_pc_30d | Unmapped | Number |
| average_cart_pc_30d_pv_24h | Unmapped | Number |
| average_cart_pc_7d | Unmapped | Number |
| average_cart_pv_24h | Unmapped | Number |
| omni_channel_revenue_pc_30d | Unmapped | Number |
| omni_channel_sales_pc_30d | Unmapped | Number |
| omnichannel_revenue_all_pc_30d | Unmapped | Number |
| omnichannel_revenue_all_pv_24h | Unmapped | Number |
| omnichannel_revenue_client_attribution | Unmapped | Number |
| omnichannel_revenue_pv_24h | Unmapped | Number |
| omnichannel_sales_all_pc_30d | Unmapped | Number |
| omnichannel_sales_all_pv_24h | Unmapped | Number |
| omnichannel_sales_client_attribution | Unmapped | Number |
| omnichannel_sales_pv_24h | Unmapped | Number |
| SalesPc1d | Post Click Conversions | Number |
| RevenueGeneratedPv24h | Post Impression Revenue | Number |
| SalesAllPv24h | Post Impression Conversions | Number |
| RevenueGeneratedPc1d | Post Click Revenue | Number |
| post_install_order_value | Unmapped | Number |
| Post-Install Sales | Unmapped | Number |
| RevenueGeneratedAllPc1d | Revenue | Number |
| revenue_generated_all_client_attribution | Unmapped | Number |
| revenue_generated_all_pc_30d | Unmapped | Number |
| revenue_generated_all_pc_30d_pv_24h | Unmapped | Number |
| revenue_generated_all_pc_7d | Unmapped | Number |
| revenue_generated_all_pv_24h | Unmapped | Number |
| revenue_generated_client_attribution | Unmapped | Number |
| revenue_generated_offline_pc_30d | Unmapped | Number |
| revenue_generated_offline_pv_24h | Unmapped | Number |
| revenue_generated_pc_1d | Unmapped | Number |
| revenue_generated_pc_30d | Unmapped | Number |
| revenue_generated_pc_30d_pv_24h | Unmapped | Number |
| revenue_generated_pc_7d | Unmapped | Number |
| sales_all_pc_1d | Unmapped | Number |
| sales_all_pc_30d | Unmapped | Number |
| sales_all_pc_30d_pv_24h | Unmapped | Number |
| sales_all_pc_7d | Unmapped | Number |
| sales_client_attribution | Unmapped | Number |
| sales_offline_pc_30d | Unmapped | Number |
| sales_offline_pv_24h | Unmapped | Number |
| sales_pc_30d | Unmapped | Number |
| sales_pc_30d_pv_24h | Unmapped | Number |
| sales_pc_7d | Unmapped | Number |
| sales_pv_24h | Unmapped | Number |
| SalesAllClientAttribution | Conversions | Number |