Reddit Ads Field Mapping
Unmapped fields aren’t currently supported. Check the Release Notes for updates.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Date | Delivery Engagement Summary Date Time | DateTime |
| Conversion Engagement Summary Date Time | Unmapped | Text |
| currency | Currency | Text |
| account_id | Advertiser Id | Text |
| account_name | Advertiser Name | Text |
| campaign_id | Campaign Id | Text |
| campaign_name | Name | Text |
| campaign_objective_type | Campaign Method | Text |
| Campaign.goal_value | Unmapped | Text |
| Campaign.goal_type | Unmapped | Text |
| spend_cap | Budgeted Cost Amount | Number |
| configured_status | Campaign Status | Text |
| special_ad_categories | Campaign Group | Text |
| get | Media Buy Id | Text |
| name | Media Buy Name | Text |
| configured_status | Media Buy Status | Text |
| optimization_strategy_type | Media Buy Type | Text |
| optimization_goal | Media Buy Category | Text |
| start_time | Start Date | DateTime |
| end_time | End Date | DateTime |
| bid_type | Ad Strategy Group | Text |
| bid_strategy | Name | Text |
| bid_type_bid_strategy | Ad Strategy Id | Text |
| Ad.id | Ad Id | Text |
| name | Name | Text |
| type | Ad Creative Type | Text |
| click_url | Ad Creative Click Url | Text |
| configured_status | Ad Creative Status | Text |
| preview_url | Ad Creative Url | Text |
| preview_expiry | Unmapped | Text |
| post_id | Primary Ad Creative Id | Text |
| call_to_action | Ad Creative Call To Action | Text |
| headline | Ad Creative Title Name | Text |
| destination_url | Unmapped | Text |
| second_line_cta | Unmapped | Text |
| profile_id | Unmapped | Text |
| profile_username | Unmapped | Text |
| thumbnail_url | Ad Creative Image Name | Text |
| type | Ad Format | Text |
| clicks | clicks | Number |
| impressions | impressions | Number |
| spend | spend | Number |
| video_fully_viewable_impressions | Unmapped | Number |
| video_plays_expanded | Full Screen Video Plays | Number |
| video_plays_with_sound | Unmapped | Number |
| video_started | Video Plays | Number |
| video_viewable_impressions | Unmapped | Number |
| video_watched_100_percent | Video Fully Played | Number |
| video_watched_10_seconds | Video Views 10S | Number |
| video_watched_25_percent | Video Completions 25 | Number |
| video_watched_3_seconds | Video Views 3S | Number |
| video_watched_50_percent | Video Completions 50 | Number |
| video_watched_5_seconds | Unmapped | Number |
| video_watched_75_percent | Video Completions 75 | Number |
| video_watched_95_percent | Unmapped | Number |
Unmapped fields aren’t currently supported. Check the Release Notes for updates.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Conversion Engagement Summary Date Time | Unmapped | Text |
| currency | Currency | Text |
| account_id | Advertiser Id | Text |
| account_name | Advertiser Name | Text |
| campaign_id | Campaign Id | Text |
| campaign_name | Name | Text |
| campaign_objective_type | Campaign Method | Text |
| Campaign.goal_value | Unmapped | Text |
| Campaign.goal_type | Unmapped | Text |
| spend_cap | Budgeted Cost Amount | Number |
| configured_status | Campaign Status | Text |
| special_ad_categories | Campaign Group | Text |
| get | Media Buy Id | Text |
| name | Media Buy Name | Text |
| configured_status | Media Buy Status | Text |
| optimization_strategy_type | Media Buy Type | Text |
| optimization_goal | Media Buy Category | Text |
| start_time | Start Date | DateTime |
| end_time | End Date | DateTime |
| bid_type | Ad Strategy Group | Text |
| bid_strategy | Name | Text |
| bid_type_bid_strategy | Ad Strategy Id | Text |
| Ad.id | Ad Id | Text |
| name | Name | Text |
| type | Ad Creative Type | Text |
| click_url | Ad Creative Click Url | Text |
| configured_status | Ad Creative Status | Text |
| preview_url | Ad Creative Url | Text |
| preview_expiry | Unmapped | Text |
| post_id | Primary Ad Creative Id | Text |
| call_to_action | Ad Creative Call To Action | Text |
| headline | Ad Creative Title Name | Text |
| destination_url | Unmapped | Text |
| second_line_cta | Unmapped | Text |
| profile_id | Unmapped | Text |
| profile_username | Unmapped | Text |
| thumbnail_url | Ad Creative Image Name | Text |
| type | Ad Format | Text |
| Conversion Tag Name | Ad Conversion Tag Id | Text |
| Conversion Tag Name | Name | Text |
| Conversion Tag Name | Primary Ad Conversion Tag Category | Text |
| Post Impression Conversions + Post Click Conversions | Conversions | Number |
| Post Impression Conversions | Post Impression Conversions | Number |
| Post Click Conversions | Post Click Conversions | Number |
| click_attribution_window_week | Post Clicks 7 days | Number |
| click_attribution_window_month | Post Clicks 28 days | Number |
| view_attribution_window_week | Post Impressions 7 days | Number |
| view_attribution_window_month | Post Impressions 28 days | Number |