X Social Field Mapping
Learn how X Social Post maps social data from connected accounts to Marketing Intelligence.
Post objects capture messages from connected accounts with content and engagement metrics.
Unmapped fields can be manually assigned by selecting Custom in the Mapping section.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Tweet ID | Social Message Id | Text |
| Tweet Content | Message | Text |
| Tweet Creation Date | Social Message Created Date | DateTime |
| Tweet Permalink | Social Message Image | Text |
| Account Name | Social Page Name | Text |
| Account Id | Social Page Id | Text |
| date_id | Delivery Engagement Summary Date Time | DateTime |
| Impressions | Social Impressions | Number |
| Favorite Count | Social Post Likes | Number |
| Retweets | Social Retweets | Number |
| Replies | Social Replies | Number |
| Clicks | Social Clicks | Number |
| Link Clicks | Website Clicks | Number |
| Total Engagement | Social Total Engagement | Number |
| Follows | Social Follows | Number |
| Total Video Views | Social Message Video Views | Number |
| Followers Account Count | Social Page Likes | Number |
| Favorite Account Count | Social Page Fans | Number |