Note: This release is in preview. Features described here don’t become generally available until the latest general availability date that Salesforce announces for this release. Before then, and where features are noted as beta, pilot, or developer preview, we can’t guarantee general availability within any particular time frame or at all. Make your purchase decisions only on the basis of generally available products and features.
Next Best
The Next Best intelligent component is an AI-predictive tool that helps sales
representatives to prioritize and personalize their customer interactions. Next Best Customer,
Next Best Action, and Next Best Message together comprise the Next Best intelligent family. Next
Best Customer surfaces the top accounts within a territory. Next Best Action suggests timely
actions on a weekly basis, such as visits and emails. Next Best Message provides tailored and
relevant messages for each product associated with the account. These recommendations are
dynamically generated based on the real-time data, allowing field sales teams to act quickly or
dismiss as needed. Next Best recommendations guide users to concentrate on the right accounts at
the right time in the right channel to deliver the right message, fostering strong customer
relationships.
For more details and a larger image, visit the Data Model Gallery.
To learn more about the standard objects used in this data model, refer Standard Objects.
