Commerce Einstein APIs

Use Activity Tracking and Product Recommendation APIs to call Einstein Recommendations for your Salesforce Commerce B2C and B2B stores. These APIs provide access to underlying data behind Einstein Recommendations and enable modification of the front-end experience with custom Lightning web components or Aura components.

Einstein product recommendations require activity tracking data. For example, tracking the viewProduct activity provides insight into top-viewed products. The Activity Tracking API provides access to these activities for use in B2B and B2C Einstein Recommendations components.

Calls to the Product Recommendation API deliver Einstein recommendations. For Salesforce Commerce for B2C Einstein Recommendations components, the API is accessed using a wire adapter. The Product Recommendation API returns a set of products to populate the Einstein Recommendations component.

For Salesforce Commerce for B2B Einstein Recommendations components, use the Commerce Einstein Recommendations Connect REST API to select and deliver recommendations. Using the Connect REST API ensures appropriate product entitlement filtering before recommendations are delivered.

See Also

• Prepare Commerce Einstein to Use Custom Components
• Create a Custom Recommendations Component for B2C Stores Using Commerce Einstein APIs
• Create a Custom Recommendations Component for B2B Stores Using Commerce Einstein APIs
• Commerce Einstein Recommendations API Reference

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Get Started with B2B and D2C Commerce

B2B and D2C Commerce Data Model

B2B and D2C Data Deployment

Implementation Lifecycle: Personas

B2B Commerce and D2C Commerce APIs

B2B and D2C Commerce Extensions

Integrations

Set Up Payment Processing

Set Up Guest Checkout for Headless Commerce Stores

Handle Currency Changes for Active Carts

Simplified Cart Cleanup

Commerce SFDX Environment Setup

Build Custom Components

Create an SFDX Project for the Custom Component

Authorize an Org for an SFDX Project

Create a Sample Lightning Web Component

Deploy a Custom Component

Add a Custom Component to Your Store

Public Commerce LWR Library

Storefront APIs

Create a Pricing Component that Displays Discount Percentage

Create Commerce Einstein Recommendations Components

Commerce Einstein APIs

Prepare Commerce Einstein to Use Custom Components

Create a Custom Recommendations Component for B2C Stores Using Commerce Einstein APIs

Create a Custom Recommendations Component for B2B Stores Using Commerce Einstein APIs

Commerce Einstein Recommendations API Reference

Commerce LWR Storefront Performance Best Practices

Image Optimization Best Practices

Custom Rules for Product Readiness

B2B Commerce Checkout Flow (Aura)